Advertising & Promotion 8

Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in t……続きを見る

Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scient……続きを見る

Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the ……続きを見る

Tips to Jump-Start Your Event Planning Business, Event Planning Software, Event Planning Checklist, Event Planning Company, Event Planner Assistant and Event Planning Management 続きを見る

Using videos for business is now an essential strategy for an effective marketing mix. Fact is, very few online marketing plans can be effective without the use of video. Videos are very interact……続きを見る

Are you a lawyer with a book in you? If so, this handbook is for you.  It not only teaches fundamentals of fiction and non-fiction writing, but also shepherds new authors through the revolutio……続きを見る

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The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addr……続きを見る

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of t……続きを見る

Unleash the Power of Words to Sell It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select t……続きを見る

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is ……続きを見る

We are all expected to behave 'like professionals' while at work; to know how to conduct ourselves in every situation. But what exactly is professional behaviour? And should we always rely on Wester……続きを見る

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization ……続きを見る

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes un……続きを見る

Dear Friend, I’m writing this to you while it’s fresh in my mind and pumped… actually totally psyched about this subject. Copywriting is something I’ve personally been working on perfecting ever sin……続きを見る

Sie wollen mit White Papers neue Kunden gewinnen? Sie möchten mit Expertenwissen punkten? Und damit wichtige Entscheidungsträger überzeugen? Wie das geht, erfahren Sie in diesem pra……続きを見る

From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 ……続きを見る

Agile marketing is about taking small steps, minimizing risk, and failing fast ー all in an effort to figure out what works as efficiently as possible. As a methodology, it focuses on an iterative a……続きを見る

The Amazing Solution For PPC Management, Mastering the Art of Strategic Internet Marketing, Increasing Sales, Affordable PPC Advertising, Campaign Management and Maximum Web Promotion. 続きを見る

Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of……続きを見る

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in int……続きを見る

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activi……続きを見る

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from co……続きを見る

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is……続きを見る

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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’……続きを見る

What is a Busy Kard? It’s the Business card of tomorrow in your wallet today! In this book I will teach you how to create the BusyKard, Business Card Style Label and pages needed for your business c……続きを見る

"You can only get once chance to make a good first impression." And so it is with landing pages. This is the first, and possibly the last they impression they will get from you about your product an……続きを見る

For anyone trying to influence other human beings, every word you write or speak has to make the right impact. As a business person, you may have the greatest product or service in the world, but a ……続きを見る

If you’ve published an e-book, or are planning to do so, you’ll need this essential guide. It provides expert advice on every step of the process, from production through to all-important promotion……続きを見る