Advertising & Promotion 9

Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers, shareh……続きを見る

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is p……続きを見る

The big sites are selling tons of stuff for huge amounts of money. There are also smaller websites that are doing this as well? You can do this yourself too without paying a huge fortune to a search……続きを見る

Podcasts are online audio and video content delivered via RSS feed. Continued popularity has established podcasting as more than just a marketing trend. Now, it is considered as one of the best o……続きを見る

Wie erstellen Sie eine überzeugende Broschüre? Worauf müssen Sie beim Texten achten? Wie machen Sie aus Lesern zahlende Kunden? Die Antworten darauf finden Sie in diesem praxisorien……続きを見る

Many of us dream of being our own bosses. The lure of big money and flexible work hours is quite attractive. However, many are afraid to venture out on their own. They fear that they do not have th……続きを見る

  Make your book professional For self publishers the conversion from Word to InDesign is a huge leap. The goal is a professional look to their book designs, but immediately the problems o……続きを見る

To be at the top page rank in Google, Yahoo and every major search engine existing today is the ultimate goal of every internet marketer! Why? Because to be found there means you are easily accesse……続きを見る

This ebook will give you 100 product preselling tips. You'll learn a 100 ways you can presell your product before you officially release it. You'll be able to mentally persuade people to buy ahead o……続きを見る

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns.   In Tumblr for Business, Gabriela Taylor, an exper……続きを見る

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and med……続きを見る

E-Books are part of the new marketing frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of peopl……続きを見る

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication wit……続きを見る

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how ……続きを見る

As an author, you need to get the word out about your book and get it selling. “Author Marketing 101 Guide and Journal” is the book that will help you do just that. Using a strategic marketing plan ……続きを見る

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity……続きを見る

続きを見る

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling……続きを見る

Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How d……続きを見る

Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism invest……続きを見る

Firstly, you can think of this book as the advertising equivalent of a ‘bird watching’ guide and check off the ones you recognise. Play it like a game one night when you’re watching TV for endless h……続きを見る

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS b……続きを見る

The tenth anniversary edition of the international bestseller with an updated introduction by the author. Naomi Klein’s iconic, game-changing No Logo was an instant global phenomenon and internation……続きを見る

Everyone has to start somewhere. For newer Internet marketers, the best place to start may be with affiliate products. Why not start by finding a product that is well put-together and comes from som……続きを見る

Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing. Reach out to the world and get them to……続きを見る

Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative obs……続きを見る

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It's also true that affiliate marketing is one of the fastest and most creative ways t……続きを見る

Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact. That’s why we’re here to walk you through our proven template piece by piece, step by step so that you ca……続きを見る

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, iden……続きを見る

One of the most important things in an Internet Marketing business is a list of contacts. The people on your list are your target customers. You must convert them into a strong customer base that r……続きを見る