Retailing 15

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one o……続きを見る

This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil’s foodstuff exportation and China’s foodstuff importation, and identifies the……続きを見る

This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three tr……続きを見る

Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capi……続きを見る

From watch catalog to international retail empire, revisit Sears's Windy City history with author Val Rendel and remember how good the "Good Life" once was. In 1887, Richard W. Sears started a Chica……続きを見る

Are you aware of how your customers find, decide, subscribe and use your products and services? Do you speak to your customers about better ways of doing business with them? Do you apply your learni……続きを見る

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it present……続きを見る

Originally published in 1989. This book presents the situation regarding energy provision and policy in developing countries. It looks at Enhanced Oil Recovery, Hydropower and small energy packages ……続きを見る

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter descri……続きを見る

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this clas……続きを見る

Nutzen Sie dieses Praxishandbuch für Ihr Personalmanagement im Handwerk Der Fachkräftemangel ist ein großes Problem in Deutschland und macht auch vor Handwerksunternehmen keinen Halt. Dieser Faktor ……続きを見る

Originally published in 1982. This book explores the nature of food marketing in Third World countries. Economic development invariably involves a transition from the traditional subsistence and/or ……続きを見る

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract ……続きを見る

Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to t……続きを見る

Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ ……続きを見る

This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth. The ASEAN market is widely regarded ……続きを見る

The beginning of a brand new series from #1 bestselling author Rosie Clarke Welcome to Harpers of Oxford Street. London 1911 When Sally, Beth, Margaret and Rachel meet at a job interview for the won……続きを見る

Once upon a department store, Gable's was the place to shop, eat, meet, and be seen in downtown Altoona, Pennsylvania. Now, the classic store has come back to life in the pages of this one-of-a-kind……続きを見る

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way ……続きを見る

Ayudar sin costo alguno, es la solución que permite el Humanitarian Marketing Program. O sea: usted compra online en internet, dentro de las páginas asociadas al sistema de Global Solidarity, paga l……続きを見る

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heineman……続きを見る

Maximize your reach on Twitter with this helpful guide for small businesses, authors, podcasters, streamers, vloggers, bloggers, and more! This book will teach you how to find prospects in your nich……続きを見る

In this report, we’re going to take a closer look at something that is absolutely basic and fundamental to success as an Internet marketer. However, it’s also the one thing that is most prone to mis……続きを見る

Las 7 Estaciones Del Cierre Efectivo de Ventas los guiara por todas las etapa de la Presentación de Venta para la comercialización de Bienes y Servicios. Se explicara los preparativos previos a la a……続きを見る

This book provides a comprehensive study of the standard of ‘full protection and security’ (FPS) in international investment law. Ever since the Germany-Pakistan BIT of 1959, almost every investment……続きを見る

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fin……続きを見る

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.……続きを見る

Der Autor – ausgewiesener Handelsexperte mit breiter Expertise – bietet mit seinem Buch eine vollständige Analyse der aktuellen Krise im stationären Handel und zugleich konkrete Handlungsempfehlunge……続きを見る

This book is devoted to establishing a completely new concept within economics referred to as "trading economics" which is a reconstructed economic system in theory that seeks perfect harmony betwee……続きを見る

Dieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommerce. Der Fokus liegt dabei auf kundenzentrierten Aspekten, wie z.B. der Kundenzufriedenheit und -er……続きを見る