Retailing 18

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology managemen……続きを見る

Da lista de mais vendidos do Wall Street Journal e do USA Today. As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas. “Inteligent……続きを見る

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the ……続きを見る

Hoe begin ik met 500 euro een trading-business? Veel traders hebben in het begin maar weinig geld beschikbaar voor het traden. Maar dit hoeft geen obstakel te zijn om toch een trader-carrière in ove……続きを見る

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-d……続きを見る

La tecnología está cambiando las reglas del negocio minorista. Los hábitos y las costumbres de los consumidores han ido evolucionando de manera cada vez más acelerada. Ahora, la mayoría de los clien……続きを見る

This collection breaks new ground by investigating applications of degrowth in a range of geographic, practical and theoretical contexts along the food chain. Degrowth challenges growth and advocate……続きを見る

De digitale revolutie heeft de klant veeleisender dan ooit gemaakt. Snelheid, transparantie en hyperpersonalisatie zijn de norm. Steeds meer merkfabrikanten verkopen in eigen winkels en webshops rec……続きを見る

Hoe wint een warenhuis zijn aantrekkingskracht terug? Wat hebben retail en showbizz met elkaar gemeen? Waarom wordt food het nieuwe mode genoemd? Namen als Galeries Lafayette, Harrods of De Bijenkor……続きを見る

How can department stores regain their appeal? What do retail and showbiz have in common? Why is food the new fashion? Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the imagin……続きを見る

Émile Zola's novel 'The Ladies' Paradise' is a captivating piece of French literature that paints a vivid picture of the rise of the modern department store in 19th-century Paris. With its meticulou……続きを見る

E-commerçants ! « Vous n’en avez pas marre d’enrichir vos concurrents ! » Ou les « 19 bonnes raisons données à l’E-acheteur pour commander chez vos concurrents » Il a fallu la crise du Covid pour (e……続きを見る

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times del……続きを見る

Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge n……続きを見る

The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterpr……続きを見る

This book revisits the long contested negotiation between the Thatcher administration and Nissan for the latter's first green-field plant in Europe. From the very beginning, the plant took Britain’s……続きを見る

As the largely illicit cannabis market transitions to a legal, regulated industry, the "canna-curious" and experienced industry participants alike are experiencing the harsh truth: Making a fortune ……続きを見る

Gender After Gender in Consumer Cultureprovides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity posi……続きを見る

Certainement, vous avez déjà entendu parler de de l’affiliation Amazon. Un moyen pratique de gagner de l'argent facilement sur Internet en travaillant chez soi et à son rithme. Par contre, pour reui……続きを見る

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る

This book, by one of China's leading economists, explores the past and present of the RMBーthe people's currencyーas it is poised to compete with the dollar as the international reserve currency. Ex……続きを見る

Uygulamalı Olarak E-Ticarete Başlayın ve Hemen Bir Pasif Gelir Oluşturun Bazı Yerler Alıntı Olarak Alınıp Düzenlenip En İyi Şekilde Size Gösterilecek BU Kitabı Alanlara Bir Kitap İleride Hediye, Sos……続きを見る

Whether you own a business website, or are making money through online advertising, today's currency of success relies almost exclusively on the science of cultivating more significant traffic to yo……続きを見る

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public Affairs The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple ph……続きを見る

This book puts the trade war between the United States and China in historical context. Exploring the dynamics of isolation and internal reform from a Chinese perspective, the author draws upon valu……続きを見る

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Reta……続きを見る

Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s imp……続きを見る

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you……続きを見る

This book highlights the role of global networks, lean and green production methods, customized quality versus price competitiveness, online outreach along with showroom access, labor issues, and re……続きを見る

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one o……続きを見る