Retailing 22

本书在简要阐述了零售业发展历史的基础上，系统地探讨了“智能+零售”的运营管理、产品管理、终端管理、供应链管理、物流管理以及组织结构建设等问题，全面介绍了零售领域的相关知识和实战技巧，最后展望了“智能+零……続きを見る

作为电子商务发展的热点领域，跨境电商为企业和个人创业者提供了一个施展身手的空间。本书以实操指导的方式，对跨境电商出口零售的基础知识、运营管理，以及亚马逊、速卖通、eBay、Wish、Lazada等平台在市场状况、……続きを見る

Dieses Buch gibt einen Einblick in die vielfältigen Möglichkeiten, die die Zukunft des Handels bestimmen werden. Die Pandemie hat uns vor Augen geführt, dass – auf der einen Seite – die stationären ……続きを見る

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury busi……続きを見る

This is a book about the book. Is this a book? is a question of wide appeal and interest. With the arrival of ebooks, digital narratives and audiobooks, the time is right for a fresh discussion of w……続きを見る

The award-winning retail guide The Future of Shopping: where everyone is a retailer, translated into French, English and Chinese, is back with an all-new edition The Future of Shopping: re-set re-ma……続きを見る

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a c……続きを見る

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention……続きを見る

“A volta por cima da Best Buy sob a gestão de Hubert Joly deveria ser estudada nas universidades. Ele tem muito a ensinar.” – Jeff Bezos, fundador da Amazon “Hubert Joly é um grande contador de hist……続きを見る

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci an……続きを見る

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging a……続きを見る

Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics ……続きを見る

A thrifty offering for the prospective thrift-store owner...In economic times like these, thrift stores have seen a 35% increase in sales in 2008; so what better time to start one? While fairly chea……続きを見る

Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With ove……続きを見る

Do I hear $16.95? A $227.5 billion enterprise around the world, live auctions feature everything from cars to homes, fine art to coal. The only book of its kind, this guide will show how lucrative, ……続きを見る

The book outlines the importance of Indian manufacturing sector and its growth under alternative policy regimes. The authors highlight the significance of various firm-specific and macroeconomic fac……続きを見る

Love knitting but not so hot on accounting? A whiz on a sewing machine but no good with a spreadsheet? Then this book is for you! Craft is now a viable career choice. Shoppers are choosing handmade ……続きを見る

This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance……続きを見る

“I thought I was destined for great things. Turns out, I was meant to sell blue jeans.” Dana Goldstein had dreams of being a foreign correspondent, covering the news from a far off land. When she gr……続きを見る

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the ……続きを見る

"I thought I was destined for great things. Turns out, I was meant to sell blue jeans." Dana Goldstein had dreams of being a foreign correspondent, covering the news from a far off land. When she gr……続きを見る

《销售胜经：销售精英的10项修炼》：销售大师博恩•崔西说：“在关键领域，能力的细微差别会产生截然不同的后果……你的销售技能只要提高一点点，就能促使业绩大大提高。” 続きを見る

This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psych……続きを見る

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which……続きを見る

In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t alwa……続きを見る

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-……続きを見る

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlr……続きを見る

Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Face……続きを見る

Actionable strategy. Let you nail the sales quota in 5 simple steps. It will guide you step by step. Let you improve sales volume in 1 month time. 〓 This sale professional's pocket handbook offers ……続きを見る

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it off……続きを見る