Retailing 25

In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t alwa……続きを見る

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-……続きを見る

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlr……続きを見る

Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Face……続きを見る

Actionable strategy. Let you nail the sales quota in 5 simple steps. It will guide you step by step. Let you improve sales volume in 1 month time. 〓 This sale professional's pocket handbook offers ……続きを見る

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it off……続きを見る

Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet As the platform of choice for over 1 million businesses in over 175 countries, Shopify ……続きを見る

Out-of-Stock and unavailable! In 2020, the perfect storm hit when the COVID-19 pandemic caused shoppers to buy food, toilet paper, and other items in a panic. The result was a large number of items ……続きを見る

This Element examines the trade in rare books and manuscripts between Britain and America during a period known as the 'Golden Age' of collecting. Through analysis of contemporary press reports, per……続きを見る

In 1868, Jacob Kaufmann, the nineteen-year-old son of a German farmer, stepped off a ship onto the shores of New York. His brother Isaac soon followed, and together they joined an immigrant communit……続きを見る

She’s hit the big time…hasn’t she? Personal shopper, Annie Valentine, is presenting her own popular TV fashion series. But despite this being Annie’s dream job, success isn’t all it’s cracked up to ……続きを見る

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce. For years, Walmart and Amazon operated in separate spheresーone a massive brick-and-……続きを見る

Em um mercado tão desafiador e instável como o do varejo, como construir, destacar e manter sua marca? É com maestria que Luiz Antonio Secco responde a essas e a outras questões em A alma, o coração……続きを見る

Simply put, this easy DIY eBook will guide you on how to start an online business in retail. Topics include: Picking a niche, finding quality vendors, branding, scaling your business and more. 続きを見る

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matte……続きを見る

If you are looking for a clearly defined and explained set of retail KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources. Ma……続きを見る

The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of ……続きを見る

• The book puts forward the concept of hybridization as a remedy against the disruption of the food retail industry brought about by the changing consumer demands in the age of e-commerce • It offer……続きを見る

Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen ……続きを見る

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cas……続きを見る

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a p……続きを見る

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chai……続きを見る

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will ……続きを見る

Das Buch befasst sich mit dem wichtigen Business Prozess "Sales & Operations Planning". Mithilfe der Erzählweise einer persönlichen Geschichte werden die Grundlagen und Ziele für Sales & Operations ……続きを見る

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics……続きを見る

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth……続きを見る

Dieses Buch liefert eine Vielzahl von Anregungen, Ladengeschäfte und die Präsentation der Ware so zu gestalten, dass dem Kunden die Kaufentscheidung leichter fällt und die Kauffreude wächst. Der unt……続きを見る

‘Kiley's writing is delightful and so easy to cosy down with…Best book of the year!’ ⭐⭐⭐⭐⭐Reader Review A fairytale ending isn’t just for fiction… The Borrow-a-Bookshop is recovering, seven months o……続きを見る

Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you’re not alone. Retail is the fastest growing small business sector, and for good reason. With acce……続きを見る

'Over the years I've had some incredible finds, but the one that excites me the most is the next one.' Drew Pritchard set himself up as a dealer when he was a teenager, rooting around in scrapyards,……続きを見る