Retailing 31

Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn't always enough. Odd Ways ……続きを見る

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It lin……続きを見る

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialis……続きを見る

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned th……続きを見る

Uncover the secrets of masterful retail strategy in this book for business owners and managers. With practical advice and ethical guidance, Retail Kung Fu will teach you the right moves to build a l……続きを見る

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices wit……続きを見る

"El vendedor más chingón del mundo" de Marcos Duarte Rivero es un manual práctico sobre ventas profesionales que combina experiencia práctica con estrategias concretas para la excelencia comercial. ……続きを見る

Das vorliegende Buch beschäftigt sich mit den Erfolgsfaktoren für die Expansion von Dropshipping-Unternehmen in neue Märkte und den Auswirkungen von Umweltmaßnahmen auf die Kaufentscheidung und Prei……続きを見る

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers wil……続きを見る

The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way b……続きを見る

‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UK The pace of change in retail is accelerating. Will you be a passenger, or the driver? Retail leaders face d……続きを見る

Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you’re not alone. Retail is the fastest growing small business sector, and for good reason. With acce……続きを見る

Les Etats-Unis sont le pays leader du commerce mondial, mais aussi une référence, un pays où le commerce est roi. Le Retail : c’est le premier secteur économique doté d’une incroyable force de frapp……続きを見る

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become bus……続きを見る

Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference pointsーcomparison stand……続きを見る

A groundbreaking call to action for conscious consumers ready to disrupt an unsustainable fashion systemーwithout overhauling their entire lifestyle. By shifting just 10% of your fashion purchases t……続きを見る

Phygital Store – Il Negozio di Domani. Prospettive, Sfide ed Opportunità. Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, ……続きを見る

The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commer……続きを見る

The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different d……続きを見る

"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you rea……続きを見る

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network……続きを見る

Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five……続きを見る

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and ……続きを見る

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia……続きを見る

How can clothing better serve people with disabilities? Drawing from research and personal interviews from industry representatives and consumers, author Susan Rothman Kolko examines the roles the f……続きを見る

La part croissante de l'internationalisation dans le montage financier des productions cinématographiques et audiovisuelles constitue un fait majeur depuis la fin du xxe siècle. Certains États encou……続きを見る

This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engag……続きを見る

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling……続きを見る

Looking to understand the science behind modern shopping and lead retail innovation? The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develo……続きを見る

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, h……続きを見る