著者:Geoff Lewis
出版社: Taylor & Francis
発売日: 2013年04月03日
This is the first point of reference for the communications industries. It offers an introduction to a wide range of topics and concepts encountered in the field of communications technology. Whethe……続きを見る
Working With Numbers and Statistics: A Handbook for Journalists will bolster math skills and improve math confidence for journalists at all skill levels. Authors Charles Livingston and Paul Voakes d……続きを見る
Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a comput……続きを見る
Communication plays a vital and unique role in society-often blamed for problems when it breaks down and at the same time heralded as a panacea for human relations. A sweeping history of communicati……続きを見る
In this volume, methodological, cultural, technological, and political boundaries felt by writers are analyzed, translated, and challenged in a way that will appeal to researchers, theorists, gradua……続きを見る
This volume examines the analysis that was designed to map the development of the television family and assess its current state and, at the same time, to provide insight into the tangled relationsh……続きを見る
著者:Keith Kelsen
出版社: Taylor & Francis
発売日: 2012年11月12日
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point……続きを見る
The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and p……続きを見る
Combining the main findings, methods and analytic techniques of this central approach to language and social interaction, along with real-life examples and step-by-step explanations, Conversation An……続きを見る
The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust……続きを見る
Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century ……続きを見る
Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of ……続きを見る
The amount of information available for any realistic complex situation is likely to overwhelm most users, as well as stymie any designer tasked with presenting the information. Providing large amou……続きを見る
There has been an increased interest in both intercultural and international communication, as well as ethical aspects of such interactions. In spite of this, there are no books which address this s……続きを見る
The crash of an Amtrak train near Baltimore, the collapse of the Hyatt hotel in Kansas City, the incident at Three Mile Island, and other large-scale technological disasters have provided powerful e……続きを見る
著者:Corey Anton
出版社: Institute of General Semantics
発売日: 2012年11月12日
In this highly readable and well-arranged compilation-including his much-celebrated "The Practice of Reading Good Books" and award-winning "Playing with Bateson"-Corey Anton brings together some of ……続きを見る
著者:Goff Hill
出版社: Taylor & Francis
発売日: 2012年07月26日
This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.W……続きを見る
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Founda……続きを見る
This book provides a diverse collection of studies reporting the effects of social influence processes in multiple cultures at both the universal and culture-specific levels. The book is characteriz……続きを見る
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized……続きを見る
Offering a direct sightline into communication theory, Explaining Communication provides in-depth discussions of communication theories by some of the foremost scholars working in communication toda……続きを見る
Sex Differences and Similarities in Communication offers a thorough exploration of sex differences in how men and women communicate, set within the context of sex similarities, offering a balanced e……続きを見る
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lyn……続きを見る
First Published in 1998. This Teacher's Manual which accompanies the second edition of Second Language Learning: Data Analysis, provides suggested answers to the problems presented in the text. The ……続きを見る
This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered a……続きを見る
In this volume, rhetoricians, literacy scholars, and humanists have come together to examine the complex discursive constructions of sustainability. Touching on topics including conservation efforts……続きを見る
Historians of rhetoric have long worked to recover women's education in reading and writing, but have only recently begun to explore women's speaking practices, from the parlor to the platform to th……続きを見る
In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals fr……続きを見る
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an e……続きを見る
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Prac……続きを見る