Communication 14

First Published in 1998. This Teacher's Manual which accompanies the second edition of Second Language Learning: Data Analysis, provides suggested answers to the problems presented in the text. The ……続きを見る

This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered a……続きを見る

Richard Dyer's classic study of movie stars and stardom has been updated, with a new introduction by the author discussing the rise of celebrity culture and developments in the study of stars since ……続きを見る

In this volume, rhetoricians, literacy scholars, and humanists have come together to examine the complex discursive constructions of sustainability. Touching on topics including conservation efforts……続きを見る

Historians of rhetoric have long worked to recover women's education in reading and writing, but have only recently begun to explore women's speaking practices, from the parlor to the platform to th……続きを見る

In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals fr……続きを見る

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its ve……続きを見る

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an e……続きを見る

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Prac……続きを見る

The Communication Yearbook 16 focuses on the study of communication within corporate organizations. Part II explores the role of communication studies in such timely issues as communication technolo……続きを見る

Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many sch……続きを見る

Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now……続きを見る

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writ……続きを見る

The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and So……続きを見る

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work ……続きを見る

A battle-cry for civilised behaviour from the author of the multi-million selling Eats, Shoots and Leaves. "Talk to the hand 'cause the face ain't listening," the saying goes. When did the world get……続きを見る

Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and……続きを見る

Women and Slaves in Classical Culture examines how ancient societies were organized around slave-holding and the subordination of women to reveal how women and slaves interacted with one another in ……続きを見る

Auto/biography in Canada: Critical Directions widens the field of auto/biography studies with its sophisticated multidisciplinary perspectives on the theory, criticism, and practice of self, communi……続きを見る

This second edition of Jay David Bolter's classic text expands on the objectives of the original volume, illustrating the relationship of print to new media, and examining how hypertext and other fo……続きを見る

Negotiating Academic Literacies: Teaching and Learning Across Languages and Cultures is a cross-over volume in the literature between first and second language/literacy. This anthology of articles b……続きを見る

This text examines the use of images in journalistic contexts and the manipulation of these images to accomplish varying objectives. It provides a framework for critical discussion among professiona……続きを見る

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their live……続きを見る

Impending environmental catastrophe, threat of terrorism, viruses both biological and virtual, disease: there seem to be so many reasons to panic today. But what is panic and why does it happen? Thi……続きを見る

One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting ……続きを見る

In most liberal democracies commercialized media is taken for granted, but in many authoritarian regimes the introduction of market forces in the media represents a radical break from the past with ……続きを見る

This book investigates the contextual factors that led to Korean society becoming ‘broadband heaven’ ー the most wired nation in the world ー by scrutinizing the historical contexts surrounding the ……続きを見る

Group Communication introduces applications of small group dynamics. Hartley shows how an understanding of how groups work and interact can improve the chances of successful team communication and c……続きを見る

Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Com……続きを見る

This edited volume is the first book-length study focusing entirely on mobile phone use in China. Drawing on examples from a wide range of contemporary situations in China and beyond, the contributo……続きを見る