Communication 16

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs p……続きを見る

This is the first book to analyze how the technology to alter images and rapidly distribute them can be used for propaganda and to support deception operations. In the past, propagandists and those ……続きを見る

First Published in 1990. This book presents a new, interdisciplinary theory of news in the press. Against the background of developments in discourse analysis, it is argued that news should be studi……続きを見る

Heralded as "the most significant invention [for film] since the coming of sound" (The Observer 2003), by 2005 DVD players were in approximately 84 million homes in the US, making it the "fastest se……続きを見る

The tenets of Nonviolent Communication are applied to a variety of settings, including the workplace, the classroom, and the home, in these booklets on how to resolve conflict peacefully. Illustrati……続きを見る

A rapid and widespread growth of interest in applied ethics is occurring today not only in the United States, but around the world as well. Academia both reflects this and is a leader in the movemen……続きを見る

This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audie……続きを見る

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on b……続きを見る

Would you like to use your personality to successfully deal with intimidating people? Would you like to use your personality to motivate people to action? Perhaps you’d like to know if your personal……続きを見る

This enlightening volume provides first-hand perspectives and ethnographic research on communication at the end of life, a topic that has gone largely understudied in communication literature. Autho……続きを見る

This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contri……続きを見る

Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies. 続きを見る

Media Space explores the importance of ideas of space and place to understanding the ways in which we experience the media in our everyday lives. Essays from leading international scholars address t……続きを見る

Health and Risk Communication provides a critical and comprehensive overview of the core issues surrounding health and risk communication from the perspective of applied linguistics. It outlines the……続きを見る

Arguments, Aggression, and Conflict provides a thorough examination of argumentative and aggressive communication. Editors Theodore A. Avtgis and Andrew S. Rancer bring together a score of prolific ……続きを見る

Worlds Apart: Acting and Writing in Academic and Workplace Contexts offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site ……続きを見る

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical signif……続きを見る

Defending the First provides a collection of new perspectives on the First Amendment in legal and communication contexts. Editor Joseph Russomanno brings together a roster of major figures who have ……続きを見る

Controversies in Media Ethics offers students, instructors and professionals multiple perspectives on media ethics issues presenting vast "gray areas" and few, if any, easy answers. This third editi……続きを見る

This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phen……続きを見る

Identity and Communication offers an innovative take on traditional topics of intercultural communication while promoting new ideas and progressive theories.With essays by emerging voices in identit……続きを見る

PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form ……続きを見る

Two developments in recent years have converged to dramatically alter most conceptions of the teaching and learning process. First, technology has become increasingly interactive and distributed, su……続きを見る

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publicati……続きを見る

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consu……続きを見る

Communication Yearbook 24, originally published in 2001 comprises essays that address the current status of theory and research in each division and interest group of the International Communication……続きを見る

This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science com……続きを見る

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs ……続きを見る

Based on the work of media historian, James Curran, Narrating Media History explores British media history as a series of competing narratives. This unique and timely collection brings together lead……続きを見る

Communication as Organizing unites multiple reflections on the role of language under a single rubric: the organizing role of communication. Stemming from Jim Taylor's earlier work, The Emergent Org……続きを見る