Communication 13

The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: • Identify your biggest prio……続きを見る

Ever wondered about the correct way to address a Duke? Or how to get out of a car elegantly? What do you do if you embarrass yourself in public? These, and a whole host of other practical questions,……続きを見る

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and s……続きを見る

This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication……続きを見る

The authors of this book, both experienced teachers, examine the controversy surrounding two popular methods for teaching writing -- the "process" approach and its offspring, Writing Across the Curr……続きを見る

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. A……続きを見る

This edited volume provides a critical review of political communication research conducted in Asia over the past twenty years. Each chapter focuses on studies published in a specific Asian country,……続きを見る

Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics. All the participatory functioning e……続きを見る

Working With Numbers and Statistics: A Handbook for Journalists will bolster math skills and improve math confidence for journalists at all skill levels. Authors Charles Livingston and Paul Voakes d……続きを見る

Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a comput……続きを見る

Communication plays a vital and unique role in society-often blamed for problems when it breaks down and at the same time heralded as a panacea for human relations. A sweeping history of communicati……続きを見る

In this volume, methodological, cultural, technological, and political boundaries felt by writers are analyzed, translated, and challenged in a way that will appeal to researchers, theorists, gradua……続きを見る

This volume examines the analysis that was designed to map the development of the television family and assess its current state and, at the same time, to provide insight into the tangled relationsh……続きを見る

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point……続きを見る

The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and p……続きを見る

Combining the main findings, methods and analytic techniques of this central approach to language and social interaction, along with real-life examples and step-by-step explanations, Conversation An……続きを見る

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust……続きを見る

Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century ……続きを見る

As an example of convergence, the mobile phoneーespecially in the form of smartphoneーis now ushering in new promises of seamlessness between engagement with technology and everyday common experienc……続きを見る

Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of ……続きを見る

The amount of information available for any realistic complex situation is likely to overwhelm most users, as well as stymie any designer tasked with presenting the information. Providing large amou……続きを見る

There has been an increased interest in both intercultural and international communication, as well as ethical aspects of such interactions. In spite of this, there are no books which address this s……続きを見る

The crash of an Amtrak train near Baltimore, the collapse of the Hyatt hotel in Kansas City, the incident at Three Mile Island, and other large-scale technological disasters have provided powerful e……続きを見る

In this highly readable and well-arranged compilation-including his much-celebrated "The Practice of Reading Good Books" and award-winning "Playing with Bateson"-Corey Anton brings together some of ……続きを見る

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Founda……続きを見る

This book provides a diverse collection of studies reporting the effects of social influence processes in multiple cultures at both the universal and culture-specific levels. The book is characteriz……続きを見る

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized……続きを見る

Offering a direct sightline into communication theory, Explaining Communication provides in-depth discussions of communication theories by some of the foremost scholars working in communication toda……続きを見る

Sex Differences and Similarities in Communication offers a thorough exploration of sex differences in how men and women communicate, set within the context of sex similarities, offering a balanced e……続きを見る

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lyn……続きを見る