Advertising & Promotion 22

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: • Position your product for a target mark……続きを見る

Convert relationships into revenue-generating business! With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and in……続きを見る

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows ……続きを見る

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to t……続きを見る

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the C……続きを見る

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s ……続きを見る

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. M……続きを見る

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insigh……続きを見る

Goodreads is no doubt the Facebook for author and if you aren't on Goodreads already, then you are missing a lot.  Goodreads is a very useful tool in every author's book marketing and promotio……続きを見る

This Book Shows How Authors Can Leverage The Power Of Facebook Marketing As A Book Marketing Tool! It Reveals Exactly How You As An Authors Can Use Facebook Ads To Your Greatest Book Marketing Advan……続きを見る

How can I market my book?  This is the question that many author especially new author usually ask and there is no other aspect of publishing and self publishing as diverse and sometimes compl……続きを見る

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The sec……続きを見る

Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encour……続きを見る

The industry standard for 30 yearsーupdated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medi……続きを見る

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those w……続きを見る

UPDATED 2020 EDITION - Are you interested in making money online? The ultimate money making playbook for success is your new best friend in business. This comprehensive strategy guide will reveal to……続きを見る

The biggest secret of the startup industry is that bad marketing is the #1 cause of startup failure. This secret exists because traditional marketing rewards creativity instead of logic. In FULL-SC……続きを見る

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have ……続きを見る

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic dive……続きを見る

Auf das Prinzip "Souveräne Markenführung" hat der Markt förmlich gewartet, denn es zeigt den Ausweg aus einem bisher offensichtlich unlösbaren Dilemma. Immer mehr Markenentscheider erleben einen mas……続きを見る

Marketing can be a tricky job for authors, and when you consider the fact that there is too much of information out there online on what to do as well as varying, and sometimes, confusing marketing ……続きを見る

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Ka……続きを見る

What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on bein……続きを見る

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands……続きを見る

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the ……続きを見る

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomit……続きを見る

Because people are becoming less influenced by traditional advertising that interrupts them, marketing is shifting to a more permission and connection based model. There is nothing more effective an……続きを見る

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding ……続きを見る

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distin……続きを見る

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a co……続きを見る