Advertising & Promotion 23

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instr……続きを見る

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand……続きを見る

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Garg……続きを見る

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afriq……続きを見る

There is a whole new world out there and it is still possible to draw a huge crowd to your website. What search engines like is the social media sharing that goes on with your site. If people can sh……続きを見る

If you currently own an On-Line business, or if you thinking about starting one, you are going to need customers and traffic to your website. This can be very difficult and sometimes expensive and e……続きを見る

The popularity of Pinterest has taken off, many WordPress theme designs are now becoming more image focused. This means it’s now possible to find themes that actually encourage people to view your i……続きを見る

`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importance lies in it′s skilful synthesis of detailed ethn……続きを見る

Networking is an art that will eventually lead to more business. You cannot take the process lightly; if you want to succeed you must constantly connect with others. Every day you see people, talk t……続きを見る

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those ……続きを見る

Building your business takes time, which is often in limited supply. Using networking as the basis for business growth, increasing your circle of influence is easy. By using the tips outlined in thi……続きを見る

This book bring to limelight the characters of two different people in the world of Internet marketing. It is a starting point for the newbies, it reveals the first step to be taken before starting ……続きを見る

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not alway……続きを見る

"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional c……続きを見る

Beauty or Brains is an enjoyable read for anyone interested in the world of promotions. Whether you are starting out in the industry, considering a career change or already working as a promotional ……続きを見る

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising per……続きを見る

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public re……続きを見る

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practica……続きを見る

An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same?? Imagine if you c……続きを見る

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the busi……続きを見る

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers t……続きを見る

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 5……続きを見る

Voici mon livret pratique pour débuter correctement le commerce de l'affiliation avec ou sans site internet. Etes-vous prêt à encaisser vos premiers chèques de commissions à la fin du mois? En premi……続きを見る

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small ……続きを見る

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepr……続きを見る

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern bu……続きを見る

Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pre……続きを見る

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region appr……続きを見る

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields……続きを見る

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertisin……続きを見る