Advertising & Promotion 24

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice a……続きを見る

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Co……続きを見る

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text……続きを見る

how to make $1000 -2000 $ fast in 2 days続きを見る

This book was created as an Internet Marketing course to explore marketing’s function enhanced through effective use of the Internet. This book will help you become knowledgeable in up-to-date onlin……続きを見る

Learn everything you need to know to make more money as a freelancer in this easy-to-follow marketing guide. Whether you’re a new or seasoned freelancer, you’ll discover proven, practical steps to s……続きを見る

With the advancement in the field of technology, people started looking out for various methods of making passive income. Although there are several other ways to achieve passive income, the Amazon ……続きを見る

For the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply……続きを見る

After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s, and Dr. Martens and joined BBDO Guerrero in……続きを見る

Ohne Werbung – kein Umsatz. Schon Henry Ford wusste, dass Werbung für die Entwicklung eines Unternehmens und den Verkauf der Produkte absolut notwendig ist. In der Regel kostet Werbung Geld, oft sog……続きを見る

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and……続きを見る

You will discover in this book some little secrets that can make a difference for your Social Media campaign strategy. If you want to know more about Social Media or you plan to start building your……続きを見る

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a criti……続きを見る

If you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual p……続きを見る

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public rel……続きを見る

The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentl……続きを見る

To write an ebook is a challenge ! To self publish in Kobo or Amazon Kindle, it is a  very smart job ! With this report, you will get in your hands all you need to self publish in Amazon or Kob……続きを見る

Learn about Tumblr, because it truly is one of the easiest ways to make money online! If you have overlooked the popularity of Tumblr, that’s okay, you are not alone. Tumblr actually gets more searc……続きを見る

Star Power - Using Celebrities for Interviews & Promotions: How to Use Celebrity Endorsements and Where to Find & Contact Celebrities is a business resource that completely outlines how to use celeb……続きを見る

Would you like to quit your job and make money online? Thousands of average internet users are already making money on Youtube. It is very easy to get started. Before you know it you could be on you……続きを見る

Are you stuck for another word for “green” or “red”? How about “jade”, “alligator”, “pine”, “kiwi”, “sage”? Or “vermillion”, “claret”, “cardinal”, “fiesta”, “ox blood”?  “Black” a bit overused?……続きを見る

How To Utilize The Power of Online Marketing In Your Business So You Can Gain More Customers And Build Raving Fans. Whatever Business You're In, You Too Can Harness The Power Of Online Marketing To ……続きを見る

What is SEO? It's an abbreviation for Search Engine Optimization. What precisely does SEO do? It's the method of breaking down and constructing individual web pages, as well as whole sites, so that ……続きを見る

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader……続きを見る

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the t……続きを見る

The problem with most advertising isn't that it's bad. The problem is it's ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay fo……続きを見る

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative a……続きを見る

Petit traité pour ne pas se faire avoir par la société de consommation Spots télévisés, affiches surdimensionnées placardées à tous les coins de rue, bons de réduction à foison… Nous sommes bombardé……続きを見る

Discover why most customers will save time and money not hiring SEO, discover easiest logical ways to make extra income, this course outlines all the necessary ways for people like us to make a diff……続きを見る

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values propos……続きを見る