Marketing & Sales 20

You can get a piece of the action in information marketing, which is fast becoming the hottest business of the 21st Century. This book will show you the inside secrets to make a fortune creating, ma……続きを見る

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to tra……続きを見る

Ali Asadi's Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through broc……続きを見る

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitorin……続きを見る

TAKE CONTROL of your DESTINY! The Bottom Line? You want to be successful. You want to take control of your destiny. Fifty Two Shades of Marketing will give you the ammunition you need for incredible……続きを見る

UP and to the RIGHT is already generating top ratings from reviewers who describe it as a must-read book for marketers and analyst relations professionals. It describes how to use the Influence Pyra……続きを見る

Il n’y a que trois manières de développer le chiffre d’affaires d’une entreprise et pas une de plus : Augmenter le nombre de clients. Augmenter le panier d’achat moyen des clients. Augmenter le nom……続きを見る

Search Engine Optimization (SEO) has become more simple with the growing popularity of blogging and content management software. Still, there are steps you can and should take to make sure your hard……続きを見る

First Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in today’s consumer culture. In 1986 one measure of people’s use of t……続きを見る

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about socia……続きを見る

How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwi……続きを見る

If you're like most speakers you spend more time trying to get in front of an audience than you actually spend with audiences. Professional Speaker Marketing Tips offers hundreds of ideas for market……続きを見る

B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there……続きを見る

GOLD NUGGETS Take a jar, like a two-gallon pickle jar. First fill it to the top with gold nuggets. Then pour in as much gold dust as you can, filling up all the spaces between the gold nuggets. Now ……続きを見る

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing S……続きを見る

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, ……続きを見る

In a competitive, global economy, you need to stand out, whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community. The world has no roo……続きを見る

Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this en……続きを見る

AUDIENCE Most companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The ne……続きを見る

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disc……続きを見る

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information ab……続きを見る

Learn... How to set up your profile to make it effective Optimising your profile to ensure you get found by potential clients How to build your network of contacts Getting more people to know about ……続きを見る

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current s……続きを見る

Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser's investment, and insults the listener's intelligence. But it doesn't have to be th……続きを見る

It really does not matter if you're a complete torrent marketing newbie or an experienced torrent network marketer, in this e-book you will find various simple, yet effective techniques to conquer t……続きを見る

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practice……続きを見る

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a how-to guide to marketing ……続きを見る

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan……続きを見る

Mining the Gold From Twitter continues where Prospector's Guide to Social Media Marketing left off. It takes an in depth, step by step approach to setting up and maintaining a business presence on t……続きを見る

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are ……続きを見る