Marketing & Sales 21

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain productsーwi……続きを見る

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only ch……続きを見る

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreemen……続きを見る

Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product or service is really good for your customer. You've don……続きを見る

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend……続きを見る

Finally, a step-by-step guide packed with everything you'll need to find out if direct response tv ads are right for you, your ideas, your product. You'll learn to evaluate a product, both new and e……続きを見る

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a busi……続きを見る

Written specifically for owners of small businesses, Getting Down to Business provides everything you need to know to grow your business with confidence, and realise your ambitions. By following the……続きを見る

This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors ……続きを見る

Anyone that is involved in small business marketing, working with a chamber of commerce, or part of a non-profit organization can benefit from the methods we describe in this book. Anyone who needs ……続きを見る

Corporate Social Responsiblity gewinnt zunehmend an Bedeutung. Viele Unternehmen engagieren sich heute gesellschaftlich und übernehmen Verantwortung. Ein sinnvoller Schritt, denn so leisten sie eine……続きを見る

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the are……続きを見る

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfactio……続きを見る

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public ……続きを見る

This work explores the operation and regulation of copyright collective management in Nigeria. The nexus between creativity and copyright and how creativity has played a pivotal role in development ……続きを見る

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mou……続きを見る

A comprehensive, indispensable guide to automobile purchasing. Includes how to buy new and used cars, trade-in your old car, finance your new car and lease a new car.  続きを見る

This book features ways to expand your promotion through participating in trade shows, becoming a speaker, and doing your own publicity. It discusses types of trade shows and how to increase your sa……続きを見る

With Proven Marketing Tips for the Successful Cat Breeder you will distinguish yourself from the many catteries in your breeding area. Jasmine Kinnear's guidelines are clear, practical and based on ……続きを見る

Get on Google's front page with easy SEO tips. Simple SEO (search engine optimization) can get any site to the top without spending money. Discover ways to use keywords, meta descriptions and tags, ……続きを見る

There are hundreds of books on internet marketing out there. Why should you choose this one? If you're responsible for handling the marketing for a large national or international company with a mas……続きを見る

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environm……続きを見る

Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to prom……続きを見る

This book features the steps for getting customers and distributors. Chapters include ways to take your prospect to an opportunity meeting, put on a productive one-on-one presentation, and develop c……続きを見る

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the s……続きを見る

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and ada……続きを見る

This book features chapters on advertising your program effectively; creating professional brochures, fliers, and posters; writing impressive letters; and using proven telephone techniques. It discu……続きを見る

Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the ……続きを見る

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognitio……続きを見る

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical g……続きを見る