Marketing & Sales 24

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materia……続きを見る

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for markete……続きを見る

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as……続きを見る

Think about all the tasks you will need to do when you are your own boss. A guide to the different roles in business 続きを見る

Mining the Gold From LinkedIn continues where The Prospector's Guide to Social Media Marketing left off. If you have determined that LinkedIn should be a part of your company's social media marketin……続きを見る

Do you deal with the media at any level? Then 100 Media Training Strategies should be part of your media education and public relations library. Understanding how the media operates will give you a ……続きを見る

Some products simply need to be sold one customer at a time, because their benefits must be experienced to be believed. Here, in this brief eBook, is how Ed Fisher made a weird-looking grill the fas……続きを見る

Tackling the Titans: How to Sell to the Fortune 500 was written for the supplier who wants to do business with America's largest companies. Whether you're looking to provide this book to your suppli……続きを見る

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marke……続きを見る

Key FeaturesBook DescriptionFast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web. You’ve heard plenty of social media success stories. You……続きを見る

For the building industry, the installation of photovoltaic systems has become a new field of activity. Interest in solar energy is growing and future business prospects are excellent. Photovoltaics……続きを見る

Do not let the title fool you (or scare you). Hypnotic Selling is not about "tricking" someone into buying your product or service. Aaron Forland dispels all the myths that revolve around hypnosis r……続きを見る

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides n……続きを見る

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another a……続きを見る

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the ……続きを見る

Two leading publishing industry professionals talk book marketing, etiquette and book trailers®.Sheila Clover English trademarked the term "book trailer" and created a market for digital video and t……続きを見る

This study examines the relationship between multinationality and the performance of Japanese manufacturing companies during the period 1999–2008 by using geographic segment information. Despite the……続きを見る

Get All The Support And Guidance You Need To Be A Success At Dominating Apps! The fact that you would like to be tops in the apps business but just don't know how making your life difficult... ma……続きを見る

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundra……続きを見る

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short……続きを見る

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps y……続きを見る

Ground breaking secrets that you'll want to know about mobile marketing, sms mobile marketing, mobile marketing strategy, mobile marketing companies, mobile phone marketing, mobile marketing apps. 続きを見る

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statemen……続きを見る

Make money from your website or blog. Get paid by Google. Google Adsense is a contextual advertising program that allows you to partner up with Google and share the revenues Google earns from their ……続きを見る

Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing.……続きを見る

This book takes you up-close and personal with sixteen of the best marketing minds in the country. Collectively they have added billions of dollars to the bottom lines of businesses. Now, in one pla……続きを見る

If you are nervous about selling, then this book is for you. If the idea of 'cold-calling' fills you with horror, then this book is for you. If you are a shy or introverted person and wonder if you ……続きを見る

This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connec……続きを見る

Not sure what is web analytics or where to begin? What Is Web Analytics and How to Get Started offers a simple, easy to follow process that will overcome common challenges and address the overwhelmi……続きを見る

Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Websit……続きを見る