Marketing & Sales 27

Are you an animator looking to get your foot in the door to the top studios? It's tough if you don't have a demo reel and portfolio that reflects your unique style and incredible talents. The recept……続きを見る

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and p……続きを見る

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and dissemin……続きを見る

This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand……続きを見る

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but ……続きを見る

Internet marketing strategies small business are becoming more and more critical for both the short and long term success of local small businesses. The fact is your customers are looking for you on……続きを見る

The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bests……続きを見る

In these troubled times there is nothing more important to your business, career and indeed survival, than to make your marketing astonishingly more effective than any of your competitors! Read or l……続きを見る

It's the book every small business owner must read. Anyone who wants to take their business, turn it around and send it skyrocketing to success will find their directions clearly signposted within t……続きを見る

DISCOVER the SECRETS to ATTRACTING and RETAINING AFFLUENT COUPLES Fact: A startling 70 percent of widows fire the couple's financial advisor within one year of the death of their spouse--the main re……続きを見る

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS b……続きを見る

Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and the……続きを見る

The ultimate guide to predicting winners and losers in high technology Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, ……続きを見る

Selling your book can be tiring, labor intensive and stressful. Spending a short time each day on Social Media Networking can relieve all that. Take advantage of this 'at your fingertips' cost-effec……続きを見る

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competit……続きを見る

It's getting increasingly difficult to get noticed on the web. There's so much competition; so much noise. Consequently, you need to give your content the best chance to capture someone's attention.……続きを見る

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations s……続きを見る

In Bringin' in the Rain, Sara Holtz taps into her extensive experience as a business development coach to lawyers to offer practical advice on the most effective and efficient ways to generate busin……続きを見る

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion……続きを見る

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service in……続きを見る

The role of HRM in developing sustainable business organizations is increasingly attracting attention. Sustainability can be used as a principle for HRM itself and the tasks of Sustainable HRM are t……続きを見る

The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a way to communicate your unique value to millions……続きを見る

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, iden……続きを見る

There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren't really obvious at first glance, they're s……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

WHAT OTHERS ARE SAYING ABOUT THE BOOK “Sujata Ramnarayan’s excellent book does several things that I have not seen in other treatments of this subject. She takes a reasoned perspective on a topic th……続きを見る

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have t……続きを見る

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Cover……続きを見る

The follow up to *Share This: The Social Media Handbook for PR Professionals. Share This* is a practical handbook to the changes taking place in the media and was conceived and written by 24 public ……続きを見る

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and soc……続きを見る