Marketing & Sales 26

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing……続きを見る

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The proce……続きを見る

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of ……続きを見る

Marketing made easy: this book offers up 365 ways to increase your communications with customers and boost your earnings potential. Use any or all of the simple-to-use strategies, which are quick to……続きを見る

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an ex……続きを見る

"The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a ……続きを見る

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantr……続きを見る

Network marketing companies are effective as they depend nearly solely on using and optimizing people's place of power. Blend a committed and relentless contact of this strength with excellent produ……続きを見る

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its la……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns.   In Tumblr for Business, Gabriela Taylor, an exper……続きを見る

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by internation……続きを見る

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and med……続きを見る

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what intern……続きを見る

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly……続きを見る

Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provid……続きを見る

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE……続きを見る

Online niche marketing is a technique used by affiliate marketeers to find Internet niche segments of larger markets, referred to as niches. 続きを見る

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the ……続きを見る

Info Marketing Cheat Sheet explain in Russian language what is it Info Marketing and Info Business and how they can help you to grow your Business. This book will help owners and top managers of sma……続きを見る

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Ni……続きを見る

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitali……続きを見る

This book describes the basic principles of multi-level and network selling. It features techniques for applying the five steps of successful selling, answering objections, and finding prospects. It……続きを見る

If you are spending more than 4 hours a day on any Social Network per day, then you are surely losing out on making a positive contribution to the digital librabries worldwide. eBooks business is ex……続きを見る

This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups' characteristics, the structure of the industry, and ……続きを見る

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed thro……続きを見る

The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The……続きを見る

Profit should not be like the Lock Ness monster… Heard about it, read about it, but haven't seen it yet! If you don't have a system for selling, you're at the mercy of the prospects system for (not)……続きを見る

The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: • Pitch your product to meet the needs of yo……続きを見る

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the mar……続きを見る