Marketing & Sales 93

Akademische Arbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule für Technik und Wirtschaft Berlin, Veranstalt……続きを見る

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can……続きを見る

L'une des plus anciens guides de marketing Internet, mais aussi l'une des guides les plus concises et pratiques. Bien que de nombreuses années se sont écoulées depuis sa rédaction, les principes de ……続きを見る

L'une des plus anciens guides de marketing Internet, mais aussi l'une des guides les plus concises et pratiques. Bien que de nombreuses années se sont écoulées depuis sa rédaction, les principes de ……続きを見る

If you'd like to start using some fast, cheap, and effective ways to drive traffic to your website, then this new book shows you exactly how. The book, by Master Copywriter Ben Settle, is called: Ne……続きを見る

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first par……続きを見る

Wir alle sind Verkäufer, jeden Tag. Wir verkaufen uns, unsere Ideen, Produkte oder Dienstleistungen. Deshalb ist es wichtig, überzeugend und effektiv zu kommunizieren. Gespräche werden im Alltag jed……続きを見る

When it comes to apartments, positioning your property in the market and attracting and retaining new residents are essential for your success as a property manager. Marketing and Leasing: Apartment……続きを見る

A real estate manager's role in marketing and leasing has a direct impact on the value of an office building, and knowledge of office building characteristics and economic factors is critical for an……続きを見る

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop……続きを見る

From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performin……続きを見る

This book presents a concise, real-world description of DITA principles. Explanations are provided on the basis of simple, applicable examples. The book will be an excellent introduction for DITA no……続きを見る

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, p……続きを見る

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been qu……続きを見る

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of ……続きを見る

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establi……続きを見る

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution c……続きを見る

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis……続きを見る

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and pract……続きを見る

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques t……続きを見る

How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer ……続きを見る

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, ……続きを見る

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers an……続きを見る

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from ……続きを見る

The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some ……続きを見る

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that……続きを見る

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing s……続きを見る

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, pl……続きを見る

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership……続きを見る

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and b……続きを見る