Marketing & Sales 95

Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap i……続きを見る

A resurgence of interest in heritage poultry breeds has invigorated poultry raising on family farms and backyards across the country. These are the birds that can and should be producing for today’s……続きを見る

“When the normal cycles of business and life, challenges the effectiveness and profitability of an individual, company or organization, real-time solutions, bottom-line results, and models for "best……続きを見る

Conozca las necesidades humanas para triunfar Este libro es una guía práctica y accesible para entender y aplicar la pirámide de Maslow, que le aportará la información esencial y le permitirá ganar ……続きを見る

How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book int……続きを見る

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of……続きを見る

If you don't make it as easy as possible to publicize you or to promote your work, you will have less success in dealings with radio, print, television, blogs, or any media, really. In my dealings w……続きを見る

Marketing as we know it is history. It doesn't matter if you're pitching for a new job, filling seats at a benefit or selling an amazing new product, the world is too cluttered for your message with……続きを見る

You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process o……続きを見る

John D. Rockefeller states, "I would rather earn 1% off a 100 people's efforts than 100% of my own efforts." Whether it's selling, writing, website building, traffic building, shipping, payment hand……続きを見る

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing……続きを見る

Build your email list, attract more customers, win more sales The book, "Email List Building: a How-to Guide to Building Your Email List," is a how-to guide to building your email list, attracting m……続きを見る

#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companie……続きを見る

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digit……続きを見る

If you think making money never gets old, this book is for you. Build your store and sell online. Shopify store is fabulously simple way to start selling your products online. Have you ever wondered……続きを見る

Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they……続きを見る

Anyone who has ever wanted to have their own online business and make big bucks is going to love Etsy. Etsy is perhaps the most perfect online platform to sell handmade items, vintage items (20 year……続きを見る

Can you really make money five bucks at a time? Indeed, the question that potential sellers might ask is how is it possible to make a good living by starting out by selling services at five bucks ap……続きを見る

The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, S……続きを見る

What Computers Can’t Replace: The Secret to Success in Our Digitized World Despite huge technology investments, customer satisfaction is going down, not up. Customer experience and digital marketing……続きを見る

Once you know you want to be part of a practice, whether it is in law, accountancy, actuarial services, architecture, design, medicine or any other profession, this book will give you the advice you……続きを見る

Hot New Marketing Tactic Revealed: How To Get Thousands (Or Even Millions) Of Visitors To Your Sites With Free Online Video Sites... "Here's How To Get Unlimited New Visitors To Your Websites ……続きを見る

Once you know you want to be part of a practice, whether it is in law, accountancy, actuarial services, architecture, design, medicine or any other profession, this book will give you the advice you……続きを見る

This book offers a systematic introduction to the clustering algorithms for intuitionistic fuzzy values, the latest research results in intuitionistic fuzzy aggregation techniques, the extended resu……続きを見る

Dieses Buch liefert eine psychologische Erklärung für das Verhalten von Menschen auf Märkten. Hierzu beinhaltet es einen umfassenden Überblick über psychologische Theorien, die für die Marktpsycholo……続きを見る

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game eve……続きを見る

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-……続きを見る

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising ……続きを見る

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of pl……続きを見る

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic b……続きを見る