Marketing & Sales 94

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur……続きを見る

In this book you will find new marketing concepts that can make 2016 your most profitable year yet. Get your copy now! 続きを見る

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it pr……続きを見る

An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed d……続きを見る

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract to……続きを見る

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading ……続きを見る

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview ……続きを見る

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not… Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incompl……続きを見る

The Best Damn Startup Guide fills the void in today's online business and entrepreneurship. With so many products and options available, there needs to be a Base established for you to successfully ……続きを見る

Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explor……続きを見る

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, e……続きを見る

The ultimate how-to guide for any Aussie who would like to know how to make social media marketing work for their business. This book is here to answer your real questions and give you direction (sp……続きを見る

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking……続きを見る

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a c……続きを見る

If the only measure of your organization's purchasing performance is forcing down prices from suppliers then not only is your purchasing team failing to add value, they may also be damaging your sup……続きを見る

Marketing focuses on attracting customers, getting them to buy, and making sure they're happy enough with their purchases that they come back for more. What could be more important? Marketing is par……続きを見る

Mejore la productividad y el éxito de su negocio con la regla del 80/20 Este libro es una guía práctica y accesible para entender y aplicar el principio de Pareto, que le aportará la información ese……続きを見る

When I retired if didn't long to be bored. So I decided to find a job that wasn't too paid and still let me earn some money. The main requirement was it had to be fun. I started out doing mystery sh……続きを見る

You can have more money. You can have it right nowーand keep having it going forward. Maybe a lot more, maybe a little more. But certainly: more. No matter who you are or what your circumstances. In……続きを見る

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory ……続きを見る

Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumer……続きを見る

The talented and charming Patience takes you on a spirited journey through the oft-misunderstood area of branding, turning a crucial business topic into an energetic and exciting subject, delivered ……続きを見る

A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience an……続きを見る

Do you know how to grow super soybeans? Learn how bacteria helps your crop grow better. Learn how to drought-proof your soil. Learn whether herbicides and pesticides are really necessary, and what p……続きを見る

In today's market, range-rearing of swine provides the family farm with a key venture for diversification and cash flow-perhaps no other large animal enterprise offers as fast a turnaround on invest……続きを見る

"Eduardo Arriagada, periodista, investigador y académico, realiza una detallada disección de cómo el fenómeno de buscadores, redes sociales y herramientas digitales ha cambiado para siempre la forma……続きを見る

Whether you’re an experienced employee in a first time managerial role or a complete business novice, this guide has everything you need to excel in your field Written in a style designed to help yo……続きを見る

Are you a mortgage broker struggling to close more loans? Are you getting your fair share of referrals from real estate agents or are you tired of hearing them say, "I'm happy with my lender!". Unle……続きを見る

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It refle……続きを見る

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is th……続きを見る