Public Relations 19

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in……続きを見る

У вашего бизнеса есть история, которой стоит поделиться? Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каж……続きを見る

¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un ……続きを見る

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applyin……続きを見る

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corpor……続きを見る

Discover the 5 Secrets To Transforming Your Talk Into A Powerful Presentation You are holding onto a very powerful book. This book contains the 5 secrets to transforming your presentations and takin……続きを見る

Do you want to know how to start a private business or public or both, then you need to learn the basics. With this book your business will take a new turn to a greater level. 続きを見る

Sie haben ein Unternehmen gegründet und wollen es bekannter machen? In diesem E-Book Smart informieren von Nadja Bungard erfahren Sie, was Sie dafür tun können und womit Sie am besten anfangen sollt……続きを見る

How to get new customers, more direct bookings, and make more money for your Hotel business This book provides Hotel Owners, Managers, Assistants of both small and large establishments with all the ……続きを見る

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require i……続きを見る

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, you……続きを見る

Google and the Internet have changed how the PR game is playedーand created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create g……続きを見る

Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can infl……続きを見る

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in……続きを見る

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity……続きを見る

The EU faces a serious crisis of democratic legitimacy. Citizens believe that the EU is run by distant and non-responsive political elites. The EU's perceived lack of responsiveness to ordinary citi……続きを見る

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice b……続きを見る

Comment faire des cartes de visites originales inclus 100 idées de cartes originales 続きを見る

The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by ……続きを見る

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organiza……続きを見る

What if you could get people to listen to you in every situation? And in addition, get them to want to listen? Would that make life easier? Rhetoric is not the art of speaking - it is the art of get……続きを見る

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches……続きを見る

Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tec……続きを見る

Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipl……続きを見る

Lernen Sie wie Sie virales Marketing für Ihre Marke und Ihre Produkte nutzen können, um mit erfolgreicher Mundpropaganda neue Kunden zu erreichen Herkömmliche Kommunikation verfängt sich heutzutage ……続きを見る

The no-bullsh*t guide to all things PR, social media, business and building your brand. 'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.' Helen McCabe, Digita……続きを見る

Were you born during or between the years of the 1980s and the 2000s? Do you know someone who can be identified as a millennial? Is there an age group that seems to be a type of breed that you just ……続きを見る

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its ……続きを見る

The cultural authority of science is the authority that is granted to science in any particular context. This authority is as much a matter of image and perceived legitimacy as of statutory guarante……続きを見る

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with……続きを見る