Public Relations 21

Examine the changing nature of foreign investments in Latin America!Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct invest……続きを見る

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors……続きを見る

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholde……続きを見る

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 auth……続きを見る

Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-rela……続きを見る

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have……続きを見る

In nur 50 Minuten Joseph Stiglitz verstehen Joseph E. Stiglitz beschäftigt sich mit verschiedenen Bereichen der Wirtschaftswissenschaften, unter anderem mit Volkswirtschaft, Entwicklungsökonomie und……続きを見る

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other ……続きを見る

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, re……続きを見る

Secret lunches, off-the-record briefings, the leaking of confidential information and tightly-organised media launches - the well-known world of modern political spin. But is this really a new pheno……続きを見る

A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resultin……続きを見る

Want to get paid REAL money to write? That’s where the motivation and desire comes in. Freelance writers just don't realize how much money there is to be made by writing for the Web: many writers us……続きを見る

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations i……続きを見る

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of ……続きを見る

Broken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial……続きを見る

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communic……続きを見る

This book is one of a series of books entitled "Essential Skills for the Public Sector". It sets out ways in which those providing public sector services can clarify what is meant by quality and how……続きを見る

This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financi……続きを見る

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on thei……続きを見る

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students ……続きを見る

This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the ……続きを見る

Etre à votre compte et travailler chez vous vous permet de commencer à concevoir votre propre "mode de vie". C'est une tendance assez générale et cela représente probablement l'avenir du monde du tr……続きを見る

TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI) the game-changing business ……続きを見る

What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and ……続きを見る

Ob Präsentation, Videobotschaft oder Teambesprechung: Kommunikation ist für Produktmanager, Teamleiter und Führungskräfte eine Schlüsselqualifikation. Denn die Anforderungen an die kommunikativen Fä……続きを見る

This book covers the key themes related to the introduction, growth development and future of European Works Councils: the European Works Council Directive itself, European Works Council Agreements,……続きを見る

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly unde……続きを見る

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactic……続きを見る

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival. Funds to the Rescue is written specifically f……続きを見る

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate……続きを見る