Public Relations 23

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theor……続きを見る

Communication is a vital part of project management, and reports are one of the preferred vehicles for transmitting information to an intended internal or external audience. Reports are also part of……続きを見る

Funny and provocative, prepare to fall in love with Scandal. What had she done? Branded a cheater and wild Playboy, Sebastian Collins’ glittering career as a pro-tennis player is almost over – thank……続きを見る

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to pr……続きを見る

At 65 I found myself healthy cancer-free and jobless. After completing a self-reliance program offered by my church I began driving Uber and applying the principles I used in training and teaching t……続きを見る

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations.……続きを見る

Comment augmenter prodigieusement l' impact de vos présentations ? Une présentation n' offre qu' une unique chance de séduire sa cible. Elle correspond bien souvent au « moment de vérité », détermin……続きを見る

Pour une meilleure communication numérique des communes. La ville, la commune 2.0 existe bel et bien. Souvent, les sites-vitrines d' autrefois ont laissé la place à d 'authentiques sites web pensés ……続きを見る

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guideli……続きを見る

Business leaders would be better served by understanding key crisis concepts and applying them to their own situation rather than relying on crisis advisors to swoop in to take care of a problem onc……続きを見る

Les cinq étapes d 'une communication efficace pour une PME : créez, positivez, emballez, racontez, réseautez Cet ouvrage a une particularité. Il est l' un des rares à être particulièrement dédié aux……続きを見る

Economist and Nobel Prize winner This book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz. In 50 minutes you will be able to: • Recognize and understand t……続きを見る

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles ……続きを見る

Freiberufler sind Profis in ihrem Kompetenzbereich. Dank ihres Wissens und ihrer Erfahrung sind sie als Experten gefragt, sowohl für den individuell-persönlichen Bereich als auch für die Medien. Doc……続きを見る

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research……続きを見る

Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time t……続きを見る

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most w……続きを見る

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to……続きを見る

La passione per la buona cucina accomuna moltissime persone. Oggi il cibo è qualcosa che si consuma ovunque e in qualsiasi momento. Il cibo è una forma di cultura e, soprattutto, un’occasione di inc……続きを見る

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context o……続きを見る

The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war. As such, the study involves: a pretheory for identifying concepts operative at each level,……続きを見る

Learning is increasingly seen as crucial to the success of organisations but many studies of the subject offer very little empirical evidence to substantiate this. Based upon in-depth research, incl……続きを見る

The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists. Exploring some of the metaphors comm……続きを見る

Offers an occupational ergonomic analysis of medical selection procedures for disabled and able-bodied labour-market entrants. The book re-examines the concept of fitness for work and emphasizes hum……続きを見る

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the cur……続きを見る

Affrontare con successo un futuro caratterizzato da cambiamenti epocali richiede non più solo competenze tecniche di livello, ma sempre di più un bagaglio di competenze “soft” in continua evoluzione……続きを見る

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can ……続きを見る

Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and transform organizations. This volume brings together l……続きを見る

From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the succes……続きを見る

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable publi……続きを見る