Public Relations 24

In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a counterbalance to the predominant view that Human ……続きを見る

Raise your organization's productivity and morale with the proper EAPs!The development of employee assistance programs (EAPs) was one of the 20th century's most important workplace innovations. Emer……続きを見る

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR process……続きを見る

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marv……続きを見る

Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolatio……続きを見る

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the ……続きを見る

Focusing on the work and labour history of shipyard workers in the Royal Dockyards, this text examines the question of state employment and the specific characteristics of that pattern of industrial……続きを見る

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It examines the privatization and gradual reforms of the……続きを見る

Advance your business interests in the ever-changing European market!Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expans……続きを見る

The implications of globalization for labour are more often asserted than analyzed. This collection, and its companion volume The Global Economy, National States and the Regulation of Labour edited ……続きを見る

Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Tai……続きを見る

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tool……続きを見る

You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you ……続きを見る

【榮獲文化部「第37次中小學生優良課外讀物推介評選活動ー人文及社會類」選書】 2006年尤努斯教授 (Muhammad Yunus) 與創辦的孟加拉鄉村銀行 (Grmmen Bank) 獲得諾貝爾和平獎後，成功點燃「社會企業」(Social Ente……続きを見る

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to r……続きを見る

Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has becom……続きを見る

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting publish……続きを見る

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new ……続きを見る

In "The Business Career in Its Public Relations," Albert Shaw explores the intricate interplay between business practices and public perception during a transformative era in American industry. Shaw……続きを見る

In the past few years, so many scandals have rocked corporate South Africa that crises seem to be the norm rather than the exception. In the glare of the public eye, with cameras, microphones and ce……続きを見る

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well ……続きを見る

"Sectarian Enterprises" is a type of company that puts the employee dependent and that completely isolates him from the community.That is why in this book we will present everything regarding this t……続きを見る

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property……続きを見る

Qui a dit que seuls les écrits restaient ? Martin Luther King, Aristide Briand, Winston Churchill, John Fitzgerald Kennedy, Steve Jobs... Nombreux sont les grands orateurs dont la célébrité est auta……続きを見る

Esta es la versión actualizada de El Vocero ante los Medios, el primer libro sobre Media Training o Entrenamiento de Medios publicado en México. El publirrelacionista y experto en comunicación de cr……続きを見る

As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-gover……続きを見る

Reputation has always been important, but in today’s instant online world, reputation’s impact is greater than ever. A quick internet search might be all someone needs to come to a snap judgment of ……続きを見る

¿Sabía que el resultado de las situaciones más persuasivas viene ya determinado antes de que pronuncie una sola palabra? Es posible que usted sepa vender, pero probablemente nunca nadie le haya ense……続きを見る

It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. ……続きを見る

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful……続きを見る