Public Relations 27

Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text ……続きを見る

This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals. Str……続きを見る

Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource that can be manipulated to change the r……続きを見る

Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the ……続きを見る

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forw……続きを見る

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online plac……続きを見る

Public-Private Partnership (PPP) is a channel through which the public sector can seek alternative funding and expertise from the private sector to procure public infrastructure. Governments around ……続きを見る

Il Cicloturismo si sta affermando come una valida alternativa per favorire un turismo più esperienziale, attivo e green, rispetto ad un turismo di massa. Ma per costruire un prodotto turistico valid……続きを見る

L’ufficio stampa e l’attività di relazioni pubbliche hanno subito drastici cambiamenti con l’avvento di internet. La gestione dei nuovi media rappresenta oggi un passaggio fondamentale per chiunque ……続きを見る

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner ex……続きを見る

Learn the value of branding for business or personal success online. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it ……続きを見る

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors T……続きを見る

The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presen……続きを見る

In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.In Wake Up Call: Lessons from the ALS Ice Bucket Challeng……続きを見る

This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the b……続きを見る

This book gives great tips and trips on how to do email marketing in right way. What are the methods or approaches of good email marketing, email marketing strategies and how one can increase his/he……続きを見る

Dieses Buch gibt tolle Tipps und Tricks, wie E-Mail-marketing in der richtigen Weise zu tun. Was sind die Methoden oder Ansätze für gutes E-Mail-marketing, E-Mail-Marketingstrategien und wie kann ma……続きを見る

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i……続きを見る

Il testo presenta i principali argomenti legati alla comunicazione pubblicitaria, dalla sua evoluzione nel dopoguerra fino alla pubblicità globale passando per le agenzie pubblicitarie, gli effetti ……続きを見る

Ce livre donne d'excellents conseils et astuces sur la façon de faire du marketing par courriel de la bonne manière. Quelles sont les méthodes ou les approches d'un bon marketing par courriel, des s……続きを見る

Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrat……続きを見る

With highly negative stereotypes circulating about "X'ers," all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has ……続きを見る

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. The editors begin with an intro……続きを見る

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate ……続きを見る

Enquanto as notícias vindas da Europa cobriam o planeta de tristeza, a maneira como o Brasil encarava o início da pandemia provocava inúmeras dúvidas sobre qual seria a verdadeira orientação do país……続きを見る

Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wast……続きを見る

No matter who you are and no matter where you live, you can make money, good money, Fixing and Flipping houses. You don't need to be a General Contractor or an Interior Designer to succeed. Simply f……続きを見る

What if you could focus your small business advertising efforts on the things that are proven to work? Many small business owners are frustrated with their marketing efforts because 80% of their med……続きを見る

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medi……続きを見る

得通路者，得市場 優質產品＋通路流暢＝完美銷售 什麼是行銷通路？ 現代行銷學之父，美國的菲利普‧科特勒博士：「行銷通路是促使產品或服務順利地被使用者使用或消費的一整套相互依存的組織。簡單來說，行銷通路是……続きを見る