Public Relations 30

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of ……続きを見る

Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous ……続きを見る

“What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on th……続きを見る

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics ……続きを見る

Dominar las técnicas de expresión escrita, oral y audiovisual como signos de identidad corporativa, entender la importancia de la teoría situacional de los públicos y de la coorientación a la hora d……続きを見る

Pantulan yang disatukan dalam sebuah Keindahan Manajemen akan menemukan apa yang Anda cari dan merasakan progres pencapaian dalam hidup ke arah yang jauh lebih baik. Anda akan mulai memahami tentang……続きを見る

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides act……続きを見る

Digitaltants is a book for all aspiring digital consultants and marketing strategists who wish to grow as a brand name in the field of Online marketing. The word digitaltant has been formulated by t……続きを見る

Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health……続きを見る

L'iter parlamentare che ha condotto ad "importare" nel sistema normativo italiano la disciplina sulle class actions, mezzo di tutela giurisdizionale collettiva in vigore orami da decenni negli Stati……続きを見る

A pesar de lo importante que resulta saber hablar en público para cualquier directivo o profesional, enfrentarse a una audiencia sigue siendo uno de nuestros grandes temores y fuente de preocupación……続きを見る

¿Qué hago si me piden un descuento?, ¿cómo cierro la negociación?, ¿cómo manejo a un negociador agresivo?, ¿qué le digo al otro cuando me contesta que "un no es un no"? Todas las grandes empresas, s……続きを見る

La biblia de la comunicación eficaz ofrece, paso a paso, una serie de herramientas útiles y puntuales que dotan al lector de lo que necesita para convertirse en un comunicador eficaz y memorable, ta……続きを見る

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to d……続きを見る

¿Estamos preparados para hablar en público?, ¿tenemos la formación necesaria para realizar una presentación efectiva? Este libro es una guía para mejorar todos los aspectos relacionados con la comun……続きを見る

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る

Kaip organizuoti įmonę? Kokios rinkos analizės būtinos norint suplanuoti jos atidarymą? Kaip valdyti finansines ir organizacines problemas steigiant naują įmonę? Šioje knygoje surinkta praktinė pati……続きを見る

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 c……続きを見る

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use ……続きを見る

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of m……続きを見る

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public ……続きを見る

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public poli……続きを見る

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoli……続きを見る

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic comm……続きを見る

Generare contenuti e conversazioni per costruire un’opinione positiva della nostra marca, prodotto o servizio, coinvolgendo influencer e blogger: in questo consistono le PR digitali, nuove attività ……続きを見る

The essential guide to protecting and managing the professional reputation of both yourself and your organization. In the volatile landscape of social media and viral news, professional reputations ……続きを見る

Questo saggio, divenuto ormai un classico dell’economia civile, suggerisce un percorso all’interno della modernità con l’intento di esplicitare le premesse antropologiche e culturali su cui si fonda……続きを見る

The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective ma……続きを見る

Existen múltiples momentos, tanto en el ámbito laboral como en el personal, en los que sentimos que deberíamos tener una conversación con alguien. Sin embargo, la vamos postergando o simplemente la ……続きを見る

The communication of projects to each stakeholder group is essential to their success. This book is an end-to-end guide for project managers and communication teams seeking to communicate effectivel……続きを見る