Public Relations 30

La biblia de la comunicación eficaz ofrece, paso a paso, una serie de herramientas útiles y puntuales que dotan al lector de lo que necesita para convertirse en un comunicador eficaz y memorable, ta……続きを見る

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to d……続きを見る

¿Estamos preparados para hablar en público?, ¿tenemos la formación necesaria para realizar una presentación efectiva? Este libro es una guía para mejorar todos los aspectos relacionados con la comun……続きを見る

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る

Kaip organizuoti įmonę? Kokios rinkos analizės būtinos norint suplanuoti jos atidarymą? Kaip valdyti finansines ir organizacines problemas steigiant naują įmonę? Šioje knygoje surinkta praktinė pati……続きを見る

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 c……続きを見る

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of m……続きを見る

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public ……続きを見る

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public poli……続きを見る

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoli……続きを見る

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic comm……続きを見る

Generare contenuti e conversazioni per costruire un’opinione positiva della nostra marca, prodotto o servizio, coinvolgendo influencer e blogger: in questo consistono le PR digitali, nuove attività ……続きを見る

The essential guide to protecting and managing the professional reputation of both yourself and your organization. In the volatile landscape of social media and viral news, professional reputations ……続きを見る

Questo saggio, divenuto ormai un classico dell’economia civile, suggerisce un percorso all’interno della modernità con l’intento di esplicitare le premesse antropologiche e culturali su cui si fonda……続きを見る

The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective ma……続きを見る

The communication of projects to each stakeholder group is essential to their success. This book is an end-to-end guide for project managers and communication teams seeking to communicate effectivel……続きを見る

El concepto de inteligencia emocional ha alcanzado un notable éxito en los últimos años. Con él nos referimos a la capacidad de sentir, entender, controlar y modificar estados de ánimo en uno mismo ……続きを見る

Los creadores de contenido nunca antes habían estado mejor valorados, nunca trabajaron en un sector tan rentable y nunca hubo tanta competitividad por acaparar la atención de público y marcas. Hay h……続きを見る

This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula’s last term in office through to the election of far-right ……続きを見る

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholde……続きを見る

The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students th……続きを見る

Nel 2020 la pandemia ha rivoluzionato il modo di lavorare di moltissime persone, con la richiesta di operare in smart working e di interfacciarsi in maniera più invasiva con le nuove tecnologie, i s……続きを見る

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, ……続きを見る

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, ……続きを見る

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and……続きを見る

In the rapidly changing world of modern marketing forget the old concepts. With new competition there is no time to waste for a business executive, a marketing or corporate communications profession……続きを見る

Want to create an inspiring workplace? In Inspiring Generational Leadership, DeLinda Forsythe shares her passion and success in developing tomorrow’s leaders. This guide takes readers on a journey r……続きを見る

Un manuale pratico sull’arte dell’ufficio stampa volto a offrire alcuni spunti di riflessione per chi vuole affacciarsi alla professione di addetto stampa, quale figura tecnica ed esperta della comu……続きを見る

What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company? What if a podcast that has millions of subscribers wanted to ha……続きを見る

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such……続きを見る