Public Relations 29

Öffentlichkeit und öffentliche Kommunikation bleiben auch in der digitalen Ära konstitutiv für die moderne, demokratische Gesellschaft. Allerdings ist die Öffentlichkeit einem fundamentalen Wandel a……続きを見る

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroo……続きを見る

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in……続きを見る

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in……続きを見る

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have res……続きを見る

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you tim……続きを見る

People who are experts at persuasion tend to be seen as sleazy. However, every day, someone uses tactics of persuasion at one point or another. Persuasion can be used as a way to get a raise, land a……続きを見る

Las personas que son expertas en persuasión tienden a ser vistas como sórdidas. Sin embargo, todos los días, alguien usa tácticas de persuasión en un momento u otro. La persuasión se puede utilizar ……続きを見る

A novel approach to better customer service - better internal communication This book focuses on an internal communication strategy, but with a novel angle. The idea to enhance customer service with……続きを見る

Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media resear……続きを見る

Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur parti Gala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et prati……続きを見る

Seven ‘bastards’ gang up on the author, savagely beat, stamp and brutalise him. He fights back but eventually gives in, and when they realise the swelling number of lookers-on, they manhandle him to……続きを見る

Fundraising Is helps fundraisers build a sustainable plan for their individual and their organization’s success. Fundraising is a profession. In any profession there is a need for training and devel……続きを見る

This United States Department of Justice Community Oriented Policing Services (COPS) manual, Strategic Communication Practices: A Toolkit for Police Executives, was developed with invaluable input f……続きを見る

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter wh……続きを見る

La pandémie de COVID a eu un impact définitif au plan sanitaire, économique et psychologique. Elle a fait évoluer les attentes des consommateurs et le fonctionnement des entreprises. Qu’en est-il de……続きを見る

O estudo apresentado no livro parte da contradição existente entre o capitalismo hegemônico e a justiça socioambiental para propor uma reflexão crítica sobre a Economia Popular Solidária, compreendi……続きを見る

For PR Industry Beginners Amy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career……続きを見る

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of ……続きを見る

Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous ……続きを見る

“What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on th……続きを見る

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics ……続きを見る

Dominar las técnicas de expresión escrita, oral y audiovisual como signos de identidad corporativa, entender la importancia de la teoría situacional de los públicos y de la coorientación a la hora d……続きを見る

Pantulan yang disatukan dalam sebuah Keindahan Manajemen akan menemukan apa yang Anda cari dan merasakan progres pencapaian dalam hidup ke arah yang jauh lebih baik. Anda akan mulai memahami tentang……続きを見る

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides act……続きを見る

Digitaltants is a book for all aspiring digital consultants and marketing strategists who wish to grow as a brand name in the field of Online marketing. The word digitaltant has been formulated by t……続きを見る

Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health……続きを見る

L'iter parlamentare che ha condotto ad "importare" nel sistema normativo italiano la disciplina sulle class actions, mezzo di tutela giurisdizionale collettiva in vigore orami da decenni negli Stati……続きを見る

A pesar de lo importante que resulta saber hablar en público para cualquier directivo o profesional, enfrentarse a una audiencia sigue siendo uno de nuestros grandes temores y fuente de preocupación……続きを見る

¿Qué hago si me piden un descuento?, ¿cómo cierro la negociación?, ¿cómo manejo a un negociador agresivo?, ¿qué le digo al otro cuando me contesta que "un no es un no"? Todas las grandes empresas, s……続きを見る