Public Relations 32

Internet, blogues, Web.2.0, mondialisation, culture, immigration, identité. Autant de termes qui illustrent le changement tel que vécu par des milliards d'individus à travers le monde. Est-on suffis……続きを見る

La nécessité pour les organisations de définir des terrains d’entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd’hui devenue très évidente. Ce doma……続きを見る

Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne……続きを見る

Gérer son projet vise à adapter la gestion de projet aux besoins des chercheurs, des étudiants et des professionnels qui travaillent dans le domaine des sciences humaines. Il offre une vision d'ense……続きを見る

Comprenez-vous toujours ce dont on vous parle dans la presse ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d'entendre ? Car la question n'est pa……続きを見る

Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompa……続きを見る

Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l’essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations.……続きを見る

Making Hotdogs is not your normal (read: average) business book. It is the hard work of a woman who, as a young girl, was voted 'most likely not to succeed'. But did it anyway because she was anythi……続きを見る

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis ar……続きを見る

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-shar……続きを見る

Looking to take your business to the next level with media relations? Look no further! This essential guide covers everything you need to know, from developing a strategy and creating key messages, ……続きを見る

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also c……続きを見る

A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cu……続きを見る

When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your wee……続きを見る

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book……続きを見る

Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise. Sie vernetzt sich mit unserem persönlichen Leben, den Medien und der Gesellschaft als Ganzes. Daten und Algorithmen steuern ein……続きを見る

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advic……続きを見る

Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi.……続きを見る

This book examines the work of the public relations, technology, and legal professionals who provide online “reputation management” services, situating their work within contemporary debates about r……続きを見る

Diverse Voices: Profiles in Leadership will help educators, students and practioners of Public Relations better understand the challenges faced by minorities in the field. Published by the PRSA Foun……続きを見る

Il linguaggio del corpo è la forma di comunicazione più importante. È facile mentire con le parole, ma il linguaggio del corpo non mente mai. Perchè le persone non lo gestiscono, si tratta di movime……続きを見る

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona,……続きを見る

Looking for some great ideas for content? You need 259½ Ideas for Developing Engaging Content! This guide is packed with tips, tricks and techniques to help you come up with amazing new content – wh……続きを見る

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Any……続きを見る

As Relações Públicas consolidam-se como área de conhecimento universitário a partir da década dos anos 30 do século XX nos Estados Unidos. Na sequência, a investigação no dito campo, como ……続きを見る

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to cr……続きを見る

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and managem……続きを見る

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand m……続きを見る

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to you……続きを見る

The author has over 15+ Years of Expertise in this Digital Space. This is a book best suitable for Entrepreneur, Small Business, Personal Brand, Business Brand or for a Digital Marketing Agency. You……続きを見る