Public Relations 33

«Міфи про PR» Річа Лі ー це цілком новий погляд на сферу зв’язків з громадськістю та медіаіндустрією. Як не втрапити у пастки PR контенту, не потонути у засиллі інформації, а використати її на свою ……続きを見る

Stop wasting your advertising money! It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with li……続きを見る

Eighteen stories that will educate, entertain and impart lessons on personal branding. In Digital, we fixate on future-proofing, forecasting and iterating for further fortunes. But much of what has ……続きを見る

Why you need PR and how you can get itーeven on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is p……続きを見る

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of indi……続きを見る

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect ……続きを見る

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado p……続きを見る

El concepto de interrupción es uno de los elementos centrales de la teoría de la publicidad. El debate sobre la interrupción pasó al primer plano con la aparición de internet. Dos de los creativos m……続きを見る

Have you ever wondered what it’s really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she sh……続きを見る

In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service……続きを見る

No amount of good publicity can save you from a bad reputation. Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoi……続きを見る

This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that div……続きを見る

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate……続きを見る

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention……続きを見る

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, p……続きを見る

Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo sta……続きを見る

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik T……続きを見る

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder……続きを見る

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, inc……続きを見る

At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a c……続きを見る

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches stud……続きを見る

COACH EN SCÈNE ー LIVRE 1/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

COACH EN SCÈNE ー LIVRE 2/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

COACH EN SCÈNE ー LIVRE 3/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

COACH EN SCÈNE ー LIVRE 4/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

Sociale media is tegenwoordig niet meer weg te denken. Snapchat is een belangrijk platform om ook gebruik van te maken als bedrijf of organisatie naast de andere platformen. Op Snapchat kan jij als ……続きを見る

Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment. Op LinkedIn kan j……続きを見る

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and r……続きを見る

Se vive una nueva era en la publicidad. El enfoque orientado al alcance, la frecuencia y a las campañas ha terminado. Y si las empresas no evolucionan hacia las experiencias al cliente, es posible q……続きを見る

Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategi……続きを見る