Public Relations 33

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advic……続きを見る

Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi.……続きを見る

This book examines the work of the public relations, technology, and legal professionals who provide online “reputation management” services, situating their work within contemporary debates about r……続きを見る

Diverse Voices: Profiles in Leadership will help educators, students and practioners of Public Relations better understand the challenges faced by minorities in the field. Published by the PRSA Foun……続きを見る

Il linguaggio del corpo è la forma di comunicazione più importante. È facile mentire con le parole, ma il linguaggio del corpo non mente mai. Perchè le persone non lo gestiscono, si tratta di movime……続きを見る

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona,……続きを見る

Looking for some great ideas for content? You need 259½ Ideas for Developing Engaging Content! This guide is packed with tips, tricks and techniques to help you come up with amazing new content – wh……続きを見る

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Any……続きを見る

As Relações Públicas consolidam-se como área de conhecimento universitário a partir da década dos anos 30 do século XX nos Estados Unidos. Na sequência, a investigação no dito campo, como ……続きを見る

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to cr……続きを見る

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and managem……続きを見る

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand m……続きを見る

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to you……続きを見る

The author has over 15+ Years of Expertise in this Digital Space. This is a book best suitable for Entrepreneur, Small Business, Personal Brand, Business Brand or for a Digital Marketing Agency. You……続きを見る

«Міфи про PR» Річа Лі ー це цілком новий погляд на сферу зв’язків з громадськістю та медіаіндустрією. Як не втрапити у пастки PR контенту, не потонути у засиллі інформації, а використати її на свою ……続きを見る

Stop wasting your advertising money! It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with li……続きを見る

Eighteen stories that will educate, entertain and impart lessons on personal branding. In Digital, we fixate on future-proofing, forecasting and iterating for further fortunes. But much of what has ……続きを見る

Why you need PR and how you can get itーeven on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is p……続きを見る

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of indi……続きを見る

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect ……続きを見る

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado p……続きを見る

El concepto de interrupción es uno de los elementos centrales de la teoría de la publicidad. El debate sobre la interrupción pasó al primer plano con la aparición de internet. Dos de los creativos m……続きを見る

Have you ever wondered what it’s really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she sh……続きを見る

In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service……続きを見る

No amount of good publicity can save you from a bad reputation. Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoi……続きを見る

This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that div……続きを見る

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate……続きを見る

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention……続きを見る

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, p……続きを見る

Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo sta……続きを見る