Public Relations 36

El vocero es el rostro de la institución, es el atlas que la sostiene y la dirige. Entre luces de foro, entrevistas en estudio o en la exigencia del comentario "banquetero", a su alrededor se mueven……続きを見る

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected bu……続きを見る

What is a trust signal? Let's say you're interested in a book you aren't familiar with-this book, for example. Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book……続きを見る

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global……続きを見る

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discurs……続きを見る

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-cente……続きを見る

Qu’importe le support, pourvu que l’information circule. Une information fiable, proche des lecteurs, qui nous éclaire sur les réalités de nos territoires chaque jour, trouve sa place dans la presse……続きを見る

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only……続きを見る

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insig……続きを見る

奧客別這樣！你又不是神！我也是人生父母養的！ 如果能第一時間就明確分辨出「好客」或「奧客」， 那客訴就一點都不可怕！ 　　本書將明確地定義「好客」＆「奧客」這兩種極端的存在，讓你了解如何快速以客觀的條……続きを見る

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies ……続きを見る

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/m……続きを見る

Trouvez-vous difficile d'exprimer vos sentiments, vos pensées et vos idées ? Avez-vous déjà été mal interprété et mal compris ? Vous arrive-t-il de vous tromper ou de mal comprendre les signaux que ……続きを見る

Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand? Tired of wasting your time with books that promise but fail to deliver details you can put to immediat……続きを見る

Gdy 12 września 2022 r. rosyjskie rakiety uderzyły w infrastrukturę energetyczną wschodniej Ukrainy, Zełenski zwrócił się do Rosjan: „Bez gazu czy bez was? Bez was! Bez światła czy bez was? Bez was!……続きを見る

Parler en public est un problème très courant chez les gens, et cette difficulté peut interférer et endommager la carrière de n'importe quel professionnel ; même les plus compétents, après tout, bie……続きを見る

Hablar en público es un problema muy común entre las personas, y esta dificultad puede interferir y perjudicar la carrera de cualquier profesional; incluso el más competente, al fin y al cabo, comun……続きを見る

Das Sprechen in der Öffentlichkeit ist ein weit verbreitetes Problem, und diese Schwierigkeit kann die Karriere eines jeden Berufstätigen beeinträchtigen und schädigen; schließlich ist eine gute Kom……続きを見る

This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Soc……続きを見る

Take the leap into an adventure in presenting outside of the box. This handbook will come in handy. It will, if you use it, be an invaluable asset to stirring up your creative juices. Not only will ……続きを見る

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while soci……続きを見る

Jane Savidge is widely credited as being the main instigator of the Britpop music movement that swept the UK in the mid-1990s. Savidge was co-founder and head of legendary public relations company S……続きを見る

Una de las mal llamadas habilidades blandas más valoradas en el mundo es, sin ninguna duda, la de Hablar en Público. Y digo “mal llamada habilidad blanda” porque este calificativo provoca que muchas……続きを見る

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Respo……続きを見る

¿Te imaginas cuánto valor tiene en la actualidad poder generar en los demás esa percepción de ser confiable y creíble, y que cuando te nombren te asocien con eso, como si fuera un sinónimo? Este es ……続きを見る

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisationーthe greatest environmental and economic challenges of our timesーare prompt……続きを見る

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and ……続きを見る

Dokumentarische Filme aller Genres in TV, Kino und Netz entfalten ihre informative Kraft erst dann, wenn sie dramaturgisch als Erzählungen strukturiert sind, nicht als Aufzählungen. Sie müssen die E……続きを見る

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations ……続きを見る

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. T……続きを見る