Public Relations 35

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and ti……続きを見る

It's no news that Human needs are insatiable. Our customers are human and would always require more. However, building your business to provide what they need is noble, but your understanding of why……続きを見る

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative In……続きを見る

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band." Brett Anderson, Suede "Suede were Marmite at the time, and I was……続きを見る

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations pers……続きを見る

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunika……続きを見る

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview ……続きを見る

This book (Attractive Charisma) will teach you how to develop your personality with solid skills to stand out, exude confidence, and captivate people. It will show you a sure pathway to confidently ……続きを見る

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication i……続きを見る

Key selling points: Proven, easy-to-implement PR and marketing strategies for entrepreneurs, small businesses, nonprofits, and anyone who needs to build brand awareness and tell a compelling story.……続きを見る

In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This accla……続きを見る

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (N……続きを見る

It has been two decades since the last milestones in the human resource arena took place, and since then, there have been two major industrial relations reforms: WorkChoices and the Fair Work system……続きを見る

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore……続きを見る

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham B……続きを見る

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, struct……続きを見る

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, ……続きを見る

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed……続きを見る

Crisis communication plays an important role in maintaining a community’s safety and security. While governments devote significant attention to national crises, anticipation and preparation specifi……続きを見る

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making ……続きを見る

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better res……続きを見る

Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and chang……続きを見る

Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive comm……続きを見る

The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult t……続きを見る

La globalización de los mercados conlleva la necesidad de interactuar con otras culturas. El acceso a estos mercados requiere transacciones con organismos oficiales, instituciones, empresarios y otr……続きを見る

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an in……続きを見る

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasi……続きを見る

Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de Th……続きを見る

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook is a resource for students, faculty, and researchers who are focused on underst……続きを見る

In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to……続きを見る