Public Relations 35

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, ……続きを見る

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed……続きを見る

Crisis communication plays an important role in maintaining a community’s safety and security. While governments devote significant attention to national crises, anticipation and preparation specifi……続きを見る

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making ……続きを見る

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better res……続きを見る

Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and chang……続きを見る

Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive comm……続きを見る

The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult t……続きを見る

La globalización de los mercados conlleva la necesidad de interactuar con otras culturas. El acceso a estos mercados requiere transacciones con organismos oficiales, instituciones, empresarios y otr……続きを見る

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an in……続きを見る

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasi……続きを見る

Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de Th……続きを見る

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook is a resource for students, faculty, and researchers who are focused on underst……続きを見る

In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to……続きを見る

El vocero es el rostro de la institución, es el atlas que la sostiene y la dirige. Entre luces de foro, entrevistas en estudio o en la exigencia del comentario "banquetero", a su alrededor se mueven……続きを見る

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected bu……続きを見る

What is a trust signal? Let's say you're interested in a book you aren't familiar with-this book, for example. Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book……続きを見る

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global……続きを見る

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discurs……続きを見る

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-cente……続きを見る

Qu’importe le support, pourvu que l’information circule. Une information fiable, proche des lecteurs, qui nous éclaire sur les réalités de nos territoires chaque jour, trouve sa place dans la presse……続きを見る

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only……続きを見る

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insig……続きを見る

奧客別這樣！你又不是神！我也是人生父母養的！ 如果能第一時間就明確分辨出「好客」或「奧客」， 那客訴就一點都不可怕！ 　　本書將明確地定義「好客」＆「奧客」這兩種極端的存在，讓你了解如何快速以客觀的條……続きを見る

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies ……続きを見る

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/m……続きを見る

Trouvez-vous difficile d'exprimer vos sentiments, vos pensées et vos idées ? Avez-vous déjà été mal interprété et mal compris ? Vous arrive-t-il de vous tromper ou de mal comprendre les signaux que ……続きを見る

Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand? Tired of wasting your time with books that promise but fail to deliver details you can put to immediat……続きを見る

Gdy 12 września 2022 r. rosyjskie rakiety uderzyły w infrastrukturę energetyczną wschodniej Ukrainy, Zełenski zwrócił się do Rosjan: „Bez gazu czy bez was? Bez was! Bez światła czy bez was? Bez was!……続きを見る

Parler en public est un problème très courant chez les gens, et cette difficulté peut interférer et endommager la carrière de n'importe quel professionnel ; même les plus compétents, après tout, bie……続きを見る