Public Relations 37

Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, ……続きを見る

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘s……続きを見る

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an ind……続きを見る

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers ……続きを見る

This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journa……続きを見る

Die Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg erklärt die Schritte, die er unternimmt, und die Art und Weise, wie er denkt, um die große Anzahl ……続きを見る

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public……続きを見る

"Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilizing the AI's technical writing and summarizing skills to generate fictive crisis scenarios, reactive ……続きを見る

A Wall Street Journal Bestseller Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change. A global pa……続きを見る

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a compl……続きを見る

Are you looking to make a name for yourself in the world of personal branding and influencer marketing? This newly released ebook, Making Your Personal Brand & Influencer Credible: The Golden Rules ……続きを見る

La pandemia nos enseñó una lección muy valiosa en el mundo de los negocios: quienes no se adapten se quedarán atrás. De vuelta a las oficinas, aún frescos de dos años de relativo distanciamiento fís……続きを見る

"The Narrative Nexus: Harnessing the Power of Storytelling for Success" explores how the art of storytelling can be used to create powerful connections, influence others, and drive success. Through ……続きを見る

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both fo……続きを見る

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble "Seaman gave The Buzz some tips on how we could become intern……続きを見る

Traces the influence of the stock market on Americans' beliefs about politics. Drawing on a wide variety of empirical methodologies, including large-scale survey analysis, survey experiments, and co……続きを見る

This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes prov……続きを見る

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking ……続きを見る

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowle……続きを見る

What You Are Going To Learn From This Book: The old model of selling. The top challenges faced by a salesperson. Sales myths and sales realities. Getting customer focused. How to sale with your voic……続きを見る

Silver Award Winner from the Nonfiction Authors Association “The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated rea……続きを見る

A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s successーand sometimes its failings. Whether through crisis, mis……続きを見る

Come trarre un sacco di soldi dal pblico dominio? Cos'è ilpublico dominio? Impara OGGI a sfruttare al meglio tutte le possibilità che INTERNET ti offre per guadagnare denaro in maniera COSTANTE con ……続きを見る

"The Future of Influence: Trends and Strategies for the Modern Marketer" is a comprehensive guide to understanding the world of influencer marketing. This book covers everything from the basics of i……続きを見る

A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to ma……続きを見る

MIT LIEBE WERBEN – Für mehr Empathie in der Werbebranche (Das Selbsthilfebuch für Agenturen & Co.) ÜBER DIESES BUCH: Die Medienbranche hat ein (Image-)Problem. Das Bild der „bösen Werbung“ hält Fach……続きを見る

Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Vor allem Übergänge zwischen analogen und digitalen Kommunikationsformen stehen i……続きを見る

In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um di……続きを見る

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s faste……続きを見る

99% des présentations sont nulles d’après Guy Kawasaki, ancien Chief Evangelist d’Apple. Cette analyse est probablement juste tant l’exercice est délicat. Et vous, avez-vous déjà tout essayé pour ca……続きを見る