Public Relations 34

À PROPOS DE CE LIVRE Convaincre l'autre est le fondement du capitalisme qui domine actuellement le monde. Il est donc également essentiel à votre survie et à votre succès en tant qu'individu ou orga……続きを見る

Modern organizational crises are complex, diverse, and frequent. Ineffective crisis management can result in catastrophic loss. Crisis Management: Resilience and Change introduces students to best p……続きを見る

Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workb……続きを見る

Reflecting the ever-increasing changes in the public relations industry, this new textoffers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact ……続きを見る

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a succ……続きを見る

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Us……続きを見る

Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communicati……続きを見る

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, st……続きを見る

In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective ……続きを見る

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and th……続きを見る

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, an……続きを見る

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisati……続きを見る

E se tu potessi aumentare la tua influenza e la tua simpatia sulle persone? E se tu potessi essere in grado di aumentare il desiderio delle persone di volerti intorno? Questo è esattamente lo scopo ……続きを見る

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, c……続きを見る

Dai il giusto peso al ruolo delle tue relazioni? E se poteste migliorare queste relazioni rafforzandole? La psicoterapia relazionale, un approccio che può aiutare gli individui a riconoscere il ruol……続きを見る

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and ti……続きを見る

It's no news that Human needs are insatiable. Our customers are human and would always require more. However, building your business to provide what they need is noble, but your understanding of why……続きを見る

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative In……続きを見る

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band." Brett Anderson, Suede "Suede were Marmite at the time, and I was……続きを見る

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations pers……続きを見る

Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunika……続きを見る

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview ……続きを見る

This book (Attractive Charisma) will teach you how to develop your personality with solid skills to stand out, exude confidence, and captivate people. It will show you a sure pathway to confidently ……続きを見る

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication i……続きを見る

In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This accla……続きを見る

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (N……続きを見る

It has been two decades since the last milestones in the human resource arena took place, and since then, there have been two major industrial relations reforms: WorkChoices and the Fair Work system……続きを見る

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore……続きを見る

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham B……続きを見る

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, struct……続きを見る