Public Relations 34

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik T……続きを見る

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder……続きを見る

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, inc……続きを見る

At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a c……続きを見る

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches stud……続きを見る

COACH EN SCÈNE ー LIVRE 1/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

COACH EN SCÈNE ー LIVRE 2/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

COACH EN SCÈNE ー LIVRE 3/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

COACH EN SCÈNE ー LIVRE 4/4 Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’a……続きを見る

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins b……続きを見る

Sociale media is tegenwoordig niet meer weg te denken. Snapchat is een belangrijk platform om ook gebruik van te maken als bedrijf of organisatie naast de andere platformen. Op Snapchat kan jij als ……続きを見る

Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment. Op LinkedIn kan j……続きを見る

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and r……続きを見る

Se vive una nueva era en la publicidad. El enfoque orientado al alcance, la frecuencia y a las campañas ha terminado. Y si las empresas no evolucionan hacia las experiencias al cliente, es posible q……続きを見る

Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategi……続きを見る

À PROPOS DE CE LIVRE Convaincre l'autre est le fondement du capitalisme qui domine actuellement le monde. Il est donc également essentiel à votre survie et à votre succès en tant qu'individu ou orga……続きを見る

Modern organizational crises are complex, diverse, and frequent. Ineffective crisis management can result in catastrophic loss. Crisis Management: Resilience and Change introduces students to best p……続きを見る

Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workb……続きを見る

Reflecting the ever-increasing changes in the public relations industry, this new textoffers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact ……続きを見る

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a succ……続きを見る

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Us……続きを見る

Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communicati……続きを見る

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, st……続きを見る

In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective ……続きを見る

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and th……続きを見る

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, an……続きを見る

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisati……続きを見る

E se tu potessi aumentare la tua influenza e la tua simpatia sulle persone? E se tu potessi essere in grado di aumentare il desiderio delle persone di volerti intorno? Questo è esattamente lo scopo ……続きを見る

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, c……続きを見る

Dai il giusto peso al ruolo delle tue relazioni? E se poteste migliorare queste relazioni rafforzandole? La psicoterapia relazionale, un approccio che può aiutare gli individui a riconoscere il ruol……続きを見る