Public Relations 28

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive te……続きを見る

The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an ……続きを見る

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quic……続きを見る

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America thro……続きを見る

My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. ーRon Culp, professional director, Public Relations & Advertising graduate program, DeP……続きを見る

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, c……続きを見る

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to c……続きを見る

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they sh……続きを見る

Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author bring……続きを見る

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicateーbut to prove impact. This fully ……続きを見る

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises. This work examines the interplay of issue, argument, c……続きを見る

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory fro……続きを見る

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth……続きを見る

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelo……続きを見る

The PR Knowledge Book is for everyone, irrespective of where you are in the worldーwhether a student starting out in this industry, self-employed, a home business, small business, start-up, charity,……続きを見る

So funktioniert Marketing mit Promis, Celebrities und Influencern Wo früher nur mit Stars und Promis geworben wurde, sehen wir heute auch Gesichter von Celebrities und Influencern. In der Markenkomm……続きを見る

La marca si forma, nella mente dei consumatori, per antropomorfizzazione, e si comporta come un vero e proprio organismo: nasce, cresce, matura, invecchia, rischia di morire, muore sul serio, e talv……続きを見る

Your Step-by-Step Guide to Building Engaging Community Experiences. This book serves as a framework as you dive into building your own digital-first events and conferences for your community from th……続きを見る

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ……続きを見る

Revolutioniere Deine Werbung - 10 Strategien vom Profi, um erfolgreicher zu Werben! - Kurz-Ratgeber für Unternehmer Was bringt Dir das beste Produkt oder das beste Unternehmen, wenn niemand weiß, da……続きを見る

Dieses Buch stellt einen völlig neuen strategischen Ansatz des Influencer-Marketings vor und zeigt, wie Sie Ihr Social-Media-Marketing auf das nächste Level heben können. Im Mittelpunkt steht der f……続きを見る

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applyi……続きを見る

This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them. The idea of corporate philanthropy stretches back a long way……続きを見る

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting critici……続きを見る

Em todos os setores da economia, é necessário investir em relacionamentos estratégicos que tragam retorno para os negócios e, ao mesmo tempo, considerem os interesses da sociedade. Este livro explic……続きを見る

Healthcare in most developed countries face a complex and partly contradictory mix of financial, social and political challenges. Fiscal strains combined with New Public Management agendas have caus……続きを見る

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る

What's a quick way to crack that deal and earn some extra money in your pocket and not to lose your self-respect? Find out how to bargain for everything: your salary, the value of a car, or maybe a ……続きを見る

Organisationale Umweltbeobachtung ist bislang kaum im Fokus der Organisationskommunikation. In dieser Arbeit werden auf Basis der systemtheoretischen Organisationstheorie sechs Programme entwickelt,……続きを見る

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourist……続きを見る