Public Relations 25

Müşteri ilişkilerini şirket yönetimini ve kültürünün bir parçası olarak ele aldığı bu kitabı, müşteri için üreten, müşteriyi gözeten kısacası müşteriyle ilgilenen herkes açısından bir rehber niteliğ……続きを見る

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest f……続きを見る

¿Cuánto valor podemos expresar en la empresa en la que trabajamos? ¿Cómo podemos realizar mejor nuestro potencial? ¿Cuáles son las estrategias para gestionar los contextos de estrés y competitividad……続きを見る

**Updated Jan 2025** Do you need help with your book marketing? Take the advice of 700+ book bloggers and book reviewers! In a survey of 700+ book bloggers and book reviewers, the question was asked……続きを見る

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for wh……続きを見る

Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the of……続きを見る

Entrepreneurship can be a wild ride and over the past twelve years, Blair has been learning lessons the hard way so you don't have to. The ability to be an entrepreneur is in all of us and it can be……続きを見る

資訊爆炸的時代， 要怎麼做，才能夠脫穎而出？ 　　向世上數一數二擅長說故事的男人ーー傑夫・貝佐斯（Jeff Bezos） 　　學習溝通技巧 　　■說故事■簡報、面談、郵件往來 　　■撰寫企劃案、新聞稿■內外溝通 　　■……続きを見る

BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major co……続きを見る

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and ma……続きを見る

Les clés essentielles du marketing 2.0 à la portée de tous ! Le professionnel du chiffre, « médecin de famille » des PME, professions libérales et indépendants ! En ces temps de crise et de mutation……続きを見る

**Updated Jan 2025** Does emailing your readers feel like shouting into the void? Are you struggling to connect with your readers? Are you tired of following instructions from the experts but not re……続きを見る

**Updated Jan 2025** Are you tired of being told what to say to your mailing list? Discover how to optimize your communication with your readers. Do you feel that you aren't really connecting with t……続きを見る

It's The AP Style guide for media relations. Yours will be dog-eared in no time! Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in thei……続きを見る

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical P……続きを見る

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respecte……続きを見る

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many tex……続きを見る

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directl……続きを見る

The average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to m……続きを見る

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social moveme……続きを見る

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social medi……続きを見る

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between……続きを見る

As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunitie……続きを見る

Better than becoming an affiliate marketer, or selling a digital product, is to become an influencer. This way, you will be not only rich, but also famous. You’ll find that influential people and co……続きを見る

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my book……続きを見る

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not on……続きを見る

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best p……続きを見る

THE BASIC GUIDE TO CREATING A SUCCESSFUL FACEBOOK AD CAMPAIGN features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad……続きを見る

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This messag……続きを見る

Crisis Counsel: Navigating Legal and Communication Conflict, by Tony Jaques, Ph.D. is a new book by Rothstein Publishing. This book is designed to provide hands-on, practical guidance for senior exe……続きを見る