Public Relations 22

¿Estás buscando ser un experto en branding? ¿Quieres vender un producto o a ti mismo con un sello personal? Con "Marca Personal" aprenderá cómo hacer que su nombre se destaque al hacer que su mensaj……続きを見る

Want to answer objections successfully and always have a ready answer? THIS RAPID GUIDE REVEALS IT ALL. DISCOVER HOW TO: Turn objections to your advantage Avoid classic mistakes Distinguish true or……続きを見る

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already……続きを見る

“Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” ーJonathan Small, Editor-in-Chief, Green Entrepreneur "A deeply……続きを見る

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. A……続きを見る

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping……続きを見る

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as represe……続きを見る

Most workers spend the majority of their day in an office building environment. Protecting office workers from safety, health, and security risks is a key task of many safety and health professional……続きを見る

The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world. Offering a fresh perspective and practical advice, Coac……続きを見る

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues ……続きを見る

Occupational Health and Safety (OHS) is a complex area which interacts widely with a broader spectrum of business interests and concerns. To date OHS has been confined to the periphery of Human Reso……続きを見る

This book will help you at becoming successful real estate agent. A great informative book. Providing learning content. Providing proven tips and steps. 続きを見る

Complete Real Estate Sales And Management Guide Becoming a Successful Realtor, you need skills and knowledge of the profession. This guide covers every part. 続きを見る

Bullying is an increasing problem in the workplace. It is estimated that five million workers are bullied each year in the UK, and that one in four employees is aware of colleagues being bullied. Bu……続きを見る

Workers in the service industry face unique types and levels of stress, and this problem is worsening. Many workers and organizations are now recognizing work stress as a significant personal and or……続きを見る

This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outf……続きを見る

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how b……続きを見る

The do-it-yourself guide to getting publicity for your businessーwithout a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In th……続きを見る

Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget tw……続きを見る

Hvordan undgår du journalistens delete-knap? Pressemeddelelsen lever stadig! - Hvis man altså gør sig umage Journalister modtager dagligt et utal af pressemeddelelser – og langt størstedelen havner ……続きを見る

I mange danske virksomheder sker kommunikationen tilfældigt, uhensigtsmæssigt og uplanlagt. Det medfører, at virksomhederne ikke får det optimale ud af indsatsen, at ressourcerne bruges ineffektivt,……続きを見る

Esta versión revisada, actualizada y ampliada del libro incluye nuevas prácticas como el branded content, las narrativas transmedia, el employee advocacy y la relación con influencers. Tal y como no……続きを見る

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines ……続きを見る

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a fe……続きを見る

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It prop……続きを見る

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence ……続きを見る

　　為什麼有些企業ーー 　　在平時，人們自發性的說你好；危機時，企業不重傷？ 　　原因在於，公關力。 　　公關力就是企業強大的品牌護城河，能夠推出影響力，鞏固品牌價值，還能讓品牌在市場上脫穎而出。 　　……続きを見る

Non c'è modo più semplice di aumentare le tue entrate, che incrementare la vendita dei tuoi prodotti destinati a nuovi potenziali clienti e costruire un marchio riconosciuto collegandosi con veri es……続きを見る

Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only……続きを見る

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situa……続きを見る