Public Relations 55

Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It is a comprehensive guidebook authored by William Edmund Aughinbaugh, designed to illuminate the comple……続きを見る

The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertisi……続きを見る

Suggestions for Fairs and Bazaars is a comprehensive and practical guide designed to assist organizers, committees, and volunteers in planning and executing successful fundraising events, particular……続きを見る

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices. Food and Sustainability presents a comprehensive, interdisciplinary approach to food ……続きを見る

The hidden asset that builds empires - or burns them down. Reputation is everything. It never takes a day off. So how do you build and protect your personal, professional and company reputation? How……続きを見る

Unleash human potential for unstoppable business growth and build a business that thrives on its own. International author, speaker and award-winning business transformation expert Shiran Faast intr……続きを見る

If money feels noisy, it's usually not one big purchaseーit's the small repeats you barely notice. Mover For Subscriptions Detox: The Keep-Cut-Replace Audit gives you one method to make spending cal……続きを見る

Découvrez le Code de la commande publique, Partie législative - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe ……続きを見る

Découvrez le Code de la commande publique, Partie réglementaire - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour tous les professionnels du droit. Cet ouvrage, conçu avec soin, re……続きを見る

Découvrez le Code de la commande publique, un ouvrage incontournable pour tous les professionnels du droit. Ce code intégral, soigneusement élaboré, regroupe l'ensemble des dispositions réglementair……続きを見る

Découvrez le Code de la commande publique, une référence incontournable pour les professionnels du droit. Dans sa Partie législative, le Titre Préliminaire pose les fondations essentielles de la com……続きを見る

Découvrez la Troisième Partie du Code de la commande publique, dédiée aux concessions, un ouvrage incontournable pour les professionnels du droit. Ce texte de référence, rigoureusement élaboré, offr……続きを見る

Découvrez le Code de la commande publique, Partie réglementaire, et plongez au cœur de la TROISIÈME PARTIE dédiée aux concessions. Cet ouvrage incontournable s'adresse aux professionnels du droit, l……続きを見る

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diverse group of scholars, this volume provides compr……続きを見る

This eBook covers 100 proven strategies for achieving success in society, from building resilience and fostering relationships to contributing to a better future through personal development and com……続きを見る

Are you an indie author? Don't you think you could you sell more books? MAX AUTHOR POSITIONING explains how to grow an audience organically! Do you consider yourself a creative artist? This book enc……続きを見る

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, inclu……続きを見る

Este libro está dirigido a emprendedores, marcas personales y pequeñas empresas que desean aprovechar el poder de las redes sociales para crecer, posicionarse y atraer clientes, pero que a menudo se……続きを見る

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne……続きを見る

The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR age……続きを見る

Build a Profitable Talent & PR Business for the Creator Economy is a practical, future-focused guide for entrepreneurs, managers, agencies, and media professionals who want to build a scalable talen……続きを見る

Wealth is often measured in numbers, but the forces that decide careers, companies, and even nations are harder to quantify. The real advantage belongs to those who command trust as competitive adva……続きを見る

Dieses Buch untersucht die psychologischen Grundlagen von Reputation und Vertrauen – nicht als strategisches Image-Management, sondern als organisches Ergebnis konsistenter Werte, transparenter Komm……続きを見る

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns ……続きを見る

Dieses Buch erforscht die Mechanismen langfristiger Kundenbeziehungen in Märkten, die von ständiger Neuakquise dominiert werden. Es untersucht, warum Unternehmen systematisch in Transaktionsdenken v……続きを見る

This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between r……続きを見る

Dieses Buch erforscht die Mechanismen digitaler Reputationskrisen und warum reaktive Kommunikation systematisch scheitert. Es untersucht, wie Unternehmen durch präventive Strukturen – transparente K……続きを見る

In his over twenty year–career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headq……続きを見る

Tired of being the industry's best-kept secret? That ends here. Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you dese……続きを見る

Whether you're behind the mic or in front of it, this book is your guide to making conversations count. The Mic Drop is a book in two halves - one side for guests, one for hosts - each built on the ……続きを見る