Public Relations 51

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world. Good public relations is no l……続きを見る

This done-for-you email course gives you a simple system to help them understand and use User-Generated Content (UGC) in smart ways. By offering this course, you help yourself to grow their confiden……続きを見る

Exploring the Role of Accountability in Goal Achievement examines the impact of accountability structures on success. The book explains how having clear accountability partners or systems in place c……続きを見る

Building Financial Resilience Strategies for Improving Financial Stability and AdaptabilityBuilding Financial Resilience is an essential guide designed to help you develop the skills, mindset, and s……続きを見る

Practicing Empathy in Communication teaches techniques for understanding and connecting with others’ feelings. The book explains the role of empathy in effective communication and provides tools for……続きを見る

Practicing Healthy Boundaries in Relationships offers techniques for setting and maintaining boundaries for well-being. The book emphasizes the importance of establishing clear boundaries in persona……続きを見る

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American dealmaker, comes an eye-opening business narrative. From Manila to Wall Street tells two ……続きを見る

This textbook equips students with essential media and communication skills for today’s interconnected world. Developed as a key companion text for the Global Communication Project (GlobCom), an ini……続きを見る

Comment fonctionne la Chambre de Commerce et d’Industrie de Côte d’Ivoire ? Quelle est son histoire, son rôle, ses missions concrètes ? Ce livre retrace l’évolution de cette institution fondée en 19……続きを見る

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, o……続きを見る

Come si fa a farsi intervistare e uscire sui media? Come si coltivano le relazioni con i media? C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale? Questo quaderno è p……続きを見る

Modern Propaganda: Mass Manipulation Framework isn’t just a bookーit’s a decoding device, a survival guide, and a strategic weapon in the age of manipulation. We no longer live in a world shaped by ……続きを見る

意外，並非總是行銷人的敵人。它雖然可以是引爆炸彈的危險火花，但只要運用得宜，它同樣也能成為點燃品牌光芒的重要火苗。在瞬息萬變的商業世界，企業面臨的挑戰從來不是「會不會出錯」，而是「如何在錯誤發生後力……続きを見る

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry. Split into three parts exploring key conceptual themes in pu……続きを見る

Dynamics of Media Writing gives students transferable skills that can be applied across all media platformsーfrom traditional mass media formats like news, public relations, and advertising to emerg……続きを見る

An invaluable resource for shaping policies that resonate with the public and benefit democratic practices Democracy may be widespread, but its vitality is under siege. Public trust in governments a……続きを見る

"La Psicologia del Carisma: Diventa Magnetico in Ogni Situazione" non è solo un libro, è un viaggio verso la scoperta di un potere interiore che può trasformare la tua vita. Immagina di entrare in u……続きを見る

Spin. Scandal. Strategy. What really drives reputation? Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong? In……続きを見る

Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this g……続きを見る

Unlock the full potential of your brand with "Grow Your Business with Media Relations," a comprehensive guide designed to help you master the art of media engagement. Whether you're a seasoned profe……続きを見る

How Can You Get Featured in Major Media Without Paying for PR? You can earn major media coverage without spending money on agencies, publicists, or press releases. Anil Bhattarai, a self-taught entr……続きを見る

Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (……続きを見る

Is there a secret code to unlocking your deepest desires and manifesting the life of your dreams.many belive the answer lies in the enigmatic words of Nicola Tesla 続きを見る

序言｜這不是一本教你怎麼談條件的書 而是一本ーー寫給願意「走進鄰居生活」的人看的書多數人認識都更，是從「房價」、「建商」、「豪宅夢」開始；但我真正認識都更，是在一場說不清、講不完的鄰里會議裡。那裡沒……続きを見る

In diesem Buch geben renommierte Expert*innen aus dem Feld der strategischen Kommunikationsforschung und -praxis aktuelle, interdisziplinäre Einblicke in die Strategien der Unternehmenskommunikation……続きを見る

This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize s……続きを見る

Depuis vingt ans Yvan Aymon accompagne les responsables de la promotion territoriale dans la mise en place de stratégies de marques en Suisse, en France et en Belgique. De chacune de ses expériences……続きを見る

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Soc……続きを見る

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campai……続きを見る

Der Begriff «Public Relations» taucht in der Schweiz erstmals 1948 auf. Von einer «amerikanischen Errungenschaft» ist damals die Rede. Doch die Geschichte der PR reicht bis ins 19. Jahrhundert zurüc……続きを見る