Public Relations 50

Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins." This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, e……続きを見る

Reputation is Everything: Why Smart Founders Invest in PR is a powerful guide for startup founders, entrepreneurs, and business leaders who understand that trust-not noise-is the true currency of gr……続きを見る

This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professio……続きを見る

There is nothing more real than theory. Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their ……続きを見る

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This b……続きを見る

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertisi……続きを見る

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his……続きを見る

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations Officer (PRO), he was an admired maritime reporter for the Los Angeles Times a……続きを見る

Brand to Lead is the ultimate blueprint for entrepreneurs, experts, and thought leaders who want to break through the noise, build undeniable authority, and turn their personal brand into a powerful……続きを見る

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation. Drawing from the la……続きを見る

PR That Works Smarter Most PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says……続きを見る

〓 Feeling Silenced by Today's Culture? You're Not Alone. In a world where truth is twisted, faith is mocked, and conservative voices are cancelled, The Last Free Thinker is your guide to staying gr……続きを見る

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these commun……続きを見る

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence o……続きを見る

Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidentsーDonald Trump of the United States and Vladimir Putin of the Russian Federationーas mythologized fig……続きを見る

Navigate the dynamic public relations landscape of 2025 with SW & Associates' comprehensive Mid-Year Report. This essential guide uncovers the top PR strategies brands are leveraging to build trust,……続きを見る

Today, when information and disinformation are so widely disseminatedーand to such confusing endsーBernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that……続きを見る

Most entrepreneurs and creatives are not failing because they lack passion or drive. They are failing because their brand lacks clarity, direction, and trust. In today’s saturated market, where ever……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: - Aplicar las técnicas de comunicación comercia……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: - Identificar la estructura funcional de organi……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: Aplicar técnicas y habilidades de comunicación ……続きを見る

Puede solicitar gratuitamente las soluciones a todas las actividades en el email tutor@tutorformacion.es Capacidades que se adquieren con este Manual: Aplicar las normas de protocolo utilizadas en d……続きを見る

Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news orga……続きを見る

Are you a real estate agent, broker, or team leader tired of chasing cold leads and posting on social media without results? You don't need more "likes"ーyou need listings, referrals, and buyers rea……続きを見る

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, an……続きを見る

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, stud……続きを見る

〓 What truly creates wealth? Dive into the revolutionary ideas that laid the foundation of modern economics in The Wealth of Nations, Adam Smith's timeless masterpiece. Originally published in 1776……続きを見る

«Si más personas supieran que vivir y disfrutar con plenitud de la vida es algo que puede hacerse a partir de conversaciones sencillas, ligeras, amorosas y entretenidas, más personas se atreverían a……続きを見る

The SW & Associates Think Tank presents a critical analysis of strategic emotional language in political news, identifying pervasive "fear-blame formulas" that shape public discourse. The research, ……続きを見る

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis? ***Internal Communication in Times of Crisis***is a strategic, authoritative guide f……続きを見る