This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers n……続きを見る
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.
The text covers public relations writing formats across d……続きを見る
In today's fast-paced world, building meaningful relationships is more important than ever, yet it can often feel like an overwhelming challenge. The Relationship Blueprint: Unleashing the Power of ……続きを見る
著者：Edward Bernays
出版社： Maple Spring Publishing
発売日： 2025年03月18日
“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” ーEdward Bernays
First published in 1928, Edw……続きを見る
Flack Fairy | noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical)
As a venture-backed startup founder, you know how to pitch a VC and……続きを見る
No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provoca……続きを見る
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward g……続きを見る
This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of data storytelling, blend logic with creativity, and tu……続きを見る
Descriere pentru pagina cărții (Amazon / Gumroad etc.)
Are you chasing happiness but still feel unfulfilled?
This isn't just another self-help book full of clichés.
This is your wake-up call.
In les……続きを見る
Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need wh……続きを見る
著者：Patricia Swann
出版社： Taylor & Francis
発売日： 2025年04月11日
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is prac……続きを見る
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dim……続きを見る
Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un……続きを見る
Anke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR al……続きを見る
Share your brand message and connect with your customers
There's no way around itーsocial media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Ma……続きを見る
Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influe……続きを見る
This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transf……続きを見る
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る
Storytelling – für Kreative in Marketing und PR
Behandelt die Grundlagen und neue Entwicklungen wie visuelles und transmediales Storytelling, Data Storytelling sowie den Einsatz von KI-Tools für da……続きを見る
Influencia positiva responde a las siguientes preguntas: ¿Cómo puedes ser más influyente y persuasivo? ¿Cómo te gustaría que fuera tu comunicación si fuera excelente? ¿Qué objetivos te gustaría logr……続きを見る
This Routledge Handbook takes a truly global and multidisciplinary approach to exploring all facets of employee communication.
Beginning with two key disciplinary approachesーorganizational communic……続きを見る
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communicatio……続きを見る
**Business Book Awards 2024 Finalist**
'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-a……続きを見る
** Business Book Awards 2023 Finalist **
"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”
From mega-large corporations to tiny start-ups……続きを見る
Spin. Scandal. Strategy. What really drives reputation?
Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?
In……続きを見る
La première partie du livre entraîne le lecteur dans le « labyrinthe communautaire » décrit avec concision et clarté par un praticien de longue date des Institutions européennes. « Il n’y a rien de ……続きを見る
Quelles sont les spécificités des nouvelles crises portées par le web ? Sommes-nous désormais davantage exposés aux risques de crise ? Quelles sont les similitudes & différences de traitement entre ……続きを見る
Dans une société numérisée où la communication des entreprises et des marques se tisse à chaque instant, au fil des réseaux sociaux, le langage du dirigeant est métamorphosé. Où se place alors son a……続きを見る
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their ……続きを見る
