Public Relations 46

Obvious Adams a été publié pour la première fois sous forme de nouvelle dans le Saturday Evening Post en avril 1916. Bien qu’il raconte l’histoire d’un homme travaillant dans la publicité, le récit ……続きを見る

In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduc……続きを見る

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws ……続きを見る

Combining state-of-the-art knowledge and techniques in organizational development with practical experiences using a step-by-step approach, Performance Improvement: Making it Happen provides importa……続きを見る

Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your ess……続きを見る

The 'Essentials of Public Relations: A Case Study Approach' is a handbook that attempts, in simple ways, to bridge the gap between what beginner learners study in the classroom and what happens in t……続きを見る

What are the four major areas always in the safety practitioner's mind? Preventing injuries - preventing catastrophic losses - protecting the organization from regulatory problems - and showing valu……続きを見る

Substance Abuse in the Workplace makes a valuable contribution to the national movement to help stem the tide of drug abuse. The book begins with the history of substance abuse, continues with a dis……続きを見る

Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization. This volume provides an exhausti……続きを見る

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter……続きを見る

La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto d……続きを見る

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide……続きを見る

This unique reference reveals what works best in preventing workplace disability. Preventing and Managing Disabling Injury at Work examines the changing nature of the workplace and work force and in……続きを見る

For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource. No more confusing patchworks of information gleaned fro……続きを見る

Office workers form a large and growing proportion of the workforce, especially with the growth of the service sector. Almost all of us work in computerised offices, and have become strongly attache……続きを見る

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "languages." The Human Resources Glossary answers th……続きを見る

The Complete Guide to Public Relations for Small to Medium-Sized Enterprises Are you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your bu……続きを見る

Este eBook é um guia essencial para quem deseja simplificar a gestão financeira pessoal e alcançar maior controle sobre o próprio dinheiro. Com dicas práticas, você aprenderá a organizar suas receit……続きを見る

Have you ever wanted to order pizza without driving the staff mad? Emergency Pizza Ordering 911 is your ultimate guide to making your pizza experience smooth and stress-free. Packed with humorous an……続きを見る

#NO ES UN LIBRO DE VERDAD (Sólo un grito) ¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo? ¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes……続きを見る

Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity is not another diatribe on the national healthcare problem. Instead, it is a book about what ……続きを見る

La oratoria va más allá de transmitir ideas; su verdadero objetivo es persuadir y conmover. Un mensaje poderoso no alcanza su pleno potencial si no logra emocionar a quienes lo reciben. El secreto d……続きを見る

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional p……続きを見る

«Si può fare!» è espressione evocativa dello spirito d’impresa con cui Renato Bruno, ultimogenito della seconda generazione imprenditoriale della famiglia Bruno, ha assunto molte delle decisioni dif……続きを見る

Turn Doubt into Trust and Close More Sales Than Ever Before! Are you struggling to close deals because your prospects just don't seem to trust you? Do you feel like you're working harder than ever, ……続きを見る

Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that s……続きを見る

Improvements in health care and quality of life in recent years have led to a marked aging of the world's population, especially in well-developed regions. In the near future, this problem will spre……続きを見る

The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective pro……続きを見る

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices a……続きを見る

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of finan……続きを見る