Public Relations 48

Você tem medo de falar em público? Quando você fala, você sente que não está sendo ouvido ou levado a sério como uma autoridade com potencial de liderança? Você está procurando mais presença executi……続きを見る

In diesem Buch gehen Kommunikationsexpert*innen aus Theorie und Praxis der Frage nach, wie „psychopathisch“ es in den heutigen Führungsebenen zugeht. Seit mehr als 20 Jahren ist der Begriff der „Dun……続きを見る

Dieses Buch gewährt Einblicke in die Welt der Blogger und Influencer und zeigt auf, wie eine Zusammenarbeit für alle Akteure erfolgreich sein kann. Der Autorin Rita Angelone, selbst Bloggerin der er……続きを見る

A obra que o leitor tem em mãos reúne dezessete especialistas em torno de uma proposta inédita: analisar o cenário contemporâneo e a centralidade do digital na comunicação organizacional. Para tanto……続きを見る

Hoje, as redes sociais constituem um canal de grande exposição - tanto positiva quanto negativa - para as empresas. Quando se trata de imagem institucional, como utilizar o poder da rede para atingi……続きを見る

Este é um livro necessário. O conhecimento sobre os vários aspectos que fazem parte do processo de integração da América Latina é uma condição essencial para compreender as possíveis alternativas de……続きを見る

Partindo da tese de que a comunicação exerce um extraordinário poder para o equilíbrio, o desenvolvimento e a expansão das organizações, Gaudêncio Torquato discute conceitos fundamentais para a boa ……続きを見る

Generating media publicity for your business isn't cheap... The cost of a full-page advert in a national newspaper, i.e. Daily Mail: 〓30,000+ / $36,000+ USD The average cost of hiring a PR agency: ……続きを見る

"El Arte de Hablar en Público" de Dale Carnegie es una guía magistral que trasciende el mero arte de la oratoria para sumergirse en las complejidades de la comunicación efectiva. Con una prosa cauti……続きを見る

The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially ex……続きを見る

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and ……続きを見る

We're at a special moment in the entrepreneur and media space. With more and more people starting businesses and building personal brands, bootstrappers need to know how to grow without spending a t……続きを見る

You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the wo……続きを見る

Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities. Offering a systematic overview of women’s lived exp……続きを見る

In seinem bahnbrechenden Werk 'Das Kapital' analysiert Karl Marx die kapitalistische Wirtschaftsstruktur und untersucht die Auswirkungen des Kapitalismus auf die Arbeiterklasse. Mit einer präzisen u……続きを見る

The People’s Money: The Case for Public Banking in the United States, offers a broad account and analysis of the most radical policy proposal of the populist movement: a new monetary currency issued……続きを見る

The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism. Beginning by exploring crucial questions of the moment, the v……続きを見る

With the help of this thoughtful compilation, learn more about the complex issues surrounding food insecurity in the US. Every chapter clarifies the nuances surrounding Americans' perceptions of the……続きを見る

Corporate Communication: Concepts and Practiceーa comprehensive and engaging textbookーhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporat……続きを見る

"Cómo ganar amigos e influir sobre las personas" es un libro clásico de autoayuda escrito por Dale Carnegie y publicado por primera vez en 1936. A pesar de su antigüedad, el libro sigue siendo popul……続きを見る

In Their Own Compelling Words A Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African American male C-Suite executives. In their own compelling words, executives d……続きを見る

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators acro……続きを見る

Dieses Grundlagenwerk zu Texten in Public Relations, Marketing und Werbung bietet einen fundierten und praxisnahen Überblick für Ausbildung, Studium und Berufspraxis. Schreibkompetenz ist in der Kom……続きを見る

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and b……続きを見る

In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing savvy and an entrepreneurial drive to……続きを見る

Das Standardwerk für Ihre erfolgreiche Social-Media-Praxis Grundlagen, Profiwissen und Best Practices für Unternehmen jeder Größe In der 6. Auflage jetzt auch mit vertiefendem Wissen zu Podcasting,……続きを見る

Conecta con tu público y sus emociones.Hoy en día trasmitir un mensaje que conecte con una audiencia, sea grande o pequeña, es fundamental para muchos profesionales. Y no solo en conferencias o char……続きを見る

"Venture Meets Vision" by Arun Gupta explores the intersection of entrepreneurship and societal impact. This book delves into aligning people, purpose, and profit to drive innovation and transform s……続きを見る

'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George.……続きを見る

Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on ……続きを見る