SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-start……続きを見る
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting su……続きを見る
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDo……続きを見る
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strate……続きを見る
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social ……続きを見る
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few ……続きを見る
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable……続きを見る
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decision……続きを見る
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from ……続きを見る
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Cover……続きを見る
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their comm……続きを見る
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling ……続きを見る
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The……続きを見る
Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.
Internal communication is critical for business suc……続きを見る
Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in interna……続きを見る
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news jou……続きを見る
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this……続きを見る
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown.
As……続きを見る
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex ……続きを見る
SHORTLISTED: Business Book Awards 2025 - People, Culture & Management
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one gui……続きを見る
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.
Now, technology, data ……続きを見る
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by deliveri……続きを見る
Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial ……続きを見る
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective per……続きを見る
The fear of public speaking may not only affect you emotionally but it can also be potentially detrimental to your pocketbook. That may seem like an obvious statement to most, but here's something m……続きを見る
Book Description:
Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertisin……続きを見る
Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?
Former BBC journalist Felicity Cowie has the insider se……続きを見る
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, w……続きを見る
