Public Relations 57

Delivering the Dream is the first book to address a critical question in fashion and luxury: how things are actually done. It focuses on execution as the true driver of long-term brand value. The bo……続きを見る

Prepare students for a career in sport media relations. As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become……続きを見る

This book explores how the energy within a living space influences physical health, emotional balance, and overall well-being, drawing on principles rooted in traditional Eastern practices and the c……続きを見る

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry. It provides an in-depth introduction to the history of s……続きを見る

Bem-vindo(a) ao guia que desafia o mito do marketing pessoal superficial. Você está exausto de construir uma fachada polida nas redes sociais e de tentar se encaixar em fórmulas de sucesso que o lev……続きを見る

Dieses Buch taucht tief in die psychologischen Mechanismen ein, die Kaufentscheidungen prägen. Es zeigt, warum Menschen nicht aufgrund rationaler Argumente, sondern aus emotionaler Resonanz, soziale……続きを見る

Discover the groundbreaking work that changed the way the world understands money, markets, and human progress. In The Wealth of Nations, Adam Smith lays the foundation of modern economics, explorin……続きを見る

La sinossi di l'amore anestetizzato si propone di affrontare le sfideemotive che caratterizzano le relazioni nel mondo contemporaneo. Inun'epoca in cui la connessione umana è spesso superficiale e m……続きを見る

Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corpo……続きを見る

A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose ……続きを見る

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results. Successful Change Communication equips senior communi……続きを見る

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences ac……続きを見る

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication i……続きを見る

Are you looking for ways to unlock your inner potential? Are there people in your vicinity who you really envy? Are you looking for knowledge on how to be the best version of yourself? A HIGH-PERFOR……続きを見る

This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not con……続きを見る

This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as ……続きを見る

Peter Finn was always a little different. As a high school senior, he became an ethical vegetarian, took up meditation, and immersed himself in Eastern religions; later, as a long-haired student at ……続きを見る

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare thei……続きを見る

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and ……続きを見る

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, p……続きを見る

La rivoluzione digitale continua a trasformare il mondo della comunicazione d’impresa in modo tanto profondo da porre la domanda: che cosa significherà comunicare di qui al 2035? Il libro affronta l……続きを見る

In un mondo in cui la comunicazione evolve al ritmo dell’innovazione digitale, questo manuale propone agli studenti degli insegnamenti di laurea triennale in Comunicazione e Marketing contenuti teor……続きを見る

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations. Few books have had the same subdued impact as 'Crystallizing Public O……続きを見る

This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Thro……続きを見る