Public Relations 44

La pandemia nos enseñó una lección muy valiosa en el mundo de los negocios: quienes no se adapten se quedarán atrás. De vuelta a las oficinas, aún frescos de dos años de relativo distanciamiento fís……続きを見る

"The Narrative Nexus: Harnessing the Power of Storytelling for Success" explores how the art of storytelling can be used to create powerful connections, influence others, and drive success. Through ……続きを見る

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both fo……続きを見る

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble "Seaman gave The Buzz some tips on how we could become intern……続きを見る

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change ……続きを見る

Drawing on a wide variety of empirical methodologies, including large-scale survey analysis, survey experiments, and content analyses, Following the Ticker explores the complex relationship between ……続きを見る

This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes prov……続きを見る

Tierwohl, Grüne Gentechnik, Hofsterben, biologische Vielfalt: Das Agri- und Foodbusiness steht im hohen Maße im Fokus der Öffentlichkeit. In diesem Buch werden Handlungsmöglichkeiten mit Blick auf d……続きを見る

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking ……続きを見る

Obwohl sich Journalismus und Unternehmenskommunikation in Funktion und Selbstverständnis immer noch deutlich voneinander unterscheiden, hat die digitale Transformation für eine zunehmende Konvergenz……続きを見る

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowle……続きを見る

What You Are Going To Learn From This Book: The old model of selling. The top challenges faced by a salesperson. Sales myths and sales realities. Getting customer focused. How to sale with your voic……続きを見る

Silver Award Winner from the Nonfiction Authors Association “The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated rea……続きを見る

A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s successーand sometimes its failings. Whether through crisis, mis……続きを見る

Come trarre un sacco di soldi dal pblico dominio? Cos'è ilpublico dominio? Impara OGGI a sfruttare al meglio tutte le possibilità che INTERNET ti offre per guadagnare denaro in maniera COSTANTE con ……続きを見る

"The Future of Influence: Trends and Strategies for the Modern Marketer" is a comprehensive guide to understanding the world of influencer marketing. This book covers everything from the basics of i……続きを見る

A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to ma……続きを見る

MIT LIEBE WERBEN – Für mehr Empathie in der Werbebranche (Das Selbsthilfebuch für Agenturen & Co.) ÜBER DIESES BUCH: Die Medienbranche hat ein (Image-)Problem. Das Bild der „bösen Werbung“ hält Fach……続きを見る

Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Vor allem Übergänge zwischen analogen und digitalen Kommunikationsformen stehen i……続きを見る

In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um di……続きを見る

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s faste……続きを見る

Dieses Buch bietet den ersten umfassenden Gesamtblick auf Diversity & Inclusion (D&I) in der Unternehmenspraxis – von den Grundlagen über Strategie und Maßnahmen bis zur Unternehmenskommunikation. E……続きを見る

Nie zuvor wurde so viel getwittert, gexingt und gepostet. Nie zuvor wurden täglich Millionen von News, Videos und Kommentaren veröffentlicht. Nie zuvor war der Kampf um Aufmerksamkeit größer. Und zu……続きを見る

The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers". This complete summary of the ideas from Robert Sc……続きを見る

"Digital Footprint Mastery" is a comprehensive guide that empowers individuals and businesses to take control of their online reputation, clean up their digital presence, and protect their personal ……続きを見る

The relationship between the serious news media and the truth is under scrutiny as never before. In recent years the BBC and the New York Times have been knocked sideways by scandals alleging exagge……続きを見る

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from……続きを見る

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that ge……続きを見る

Before I Die Festivals give people an attractive way to learn about the many elements of being prepared for death. With a combination of entertainment, education, and discussions, Before I Die Festi……続きを見る

This handbook deals with contracts, evaluating job offers, lawsuits, and deciding when to leave an institution. It provides an objective system that can be used to evaluate the atmosphere and workin……続きを見る