Public Relations 42

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Pr……続きを見る

Organizational Crisis Management: The Human Factor offers theoretical background and practical strategies for responding to workplace crises. Responding to a paradigm that focuses on the operational……続きを見る

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your businessーall for little to no cost The explosion of social media, AI-enabled online……続きを見る

An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety ……続きを見る

Elevate Your Brand to Reach a Wider Audience Ambitious brand leaders, founders and entrepreneurs are beginning to discover that the best path to credibility, influence and elevation is through strat……続きを見る

Explore the power of human connections and the profound impact it can have on our lives and careers through successful business owner and musician O.G. Euceda's true-life story and motivating entrep……続きを見る

Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and techn……続きを見る

In "The Business Career in Its Public Relations," Albert Shaw meticulously explores the intricate dynamics between business practices and public perception during a pivotal era of economic transform……続きを見る

This book introduces a process called The Exchange that will make ones job easier. It is about the kinds of conflicts that drive a manager or supervisor crazy. The book is intended for the designate……続きを見る

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for or……続きを見る

Use these insightful self-tests to uncover your hidden abilities. Do you realize that asking oneself probing questions can help you discover previously unknown facts about yourself? You can uncover ……続きを見る

En tiempos donde nada es lo que parece, cuidar la reputación empresarial resulta más urgente que nunca ¿Qué es la reputación y por qué es tan importante cuidarla? ¿Qué tan poderoso es el rol del rel……続きを見る

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based gui……続きを見る

Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische ……続きを見る

The purpose of this book is to be a starting point for your brand, not your end point. I am not trying to make you a branding professional, but to help you get a good overview and to help you direct……続きを見る

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored. While the body of knowledge which explores public relations and corporate co……続きを見る

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable, triggering migration patterns and resource shortages, in turn causing civil ……続きを見る

Having diffiulty in meeting your sell target? This guide offers a comprehensive strategy to enhance Your Sales Approach and Boost Customer Satisfaction and Profits." Imagine having a sales force tha……続きを見る

Are you wanting to earn client trust, positively increase office morale, retain and attract good relationships and make more money? We live in an ever- changing world with people moving to different……続きを見る

Dive into the timeless classic "The Wealth of Nations" and uncover the secrets to prosperity and economic wisdom. This captivating read will take you on a journey through the fundamentals of economi……続きを見る

Unlock the secrets of economic prosperity with "The Wealth of Nations," the timeless masterpiece by Adam Smith. Dive into the fundamental principles of capitalism, free markets, and the division of ……続きを見る

Unlock the power of your words and turn your passion for writing into a lucrative career with "Content Cashflow." This comprehensive guide is meticulously crafted for aspiring writers seeking to har……続きを見る

A new lens for understanding how to navigate political and social issues in business leadership communications Corporate leaders are increasingly expected to issue statements on a range of complex a……続きを見る

Do You Dream of Business Success, But Dread the Spotlight? Introverts, rejoice! Quiet Power: The Introvert's Playbook for Business Success shatters the myth that extroverts are the only ones cut out……続きを見る

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the……続きを見る

Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Ta……続きを見る

This eBook+ version includes the following enhancements: Pop-up definitions to explain terminology Live links to external research and real-world examples Interactive quizzes featuring multiple cho……続きを見る

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR indu……続きを見る

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfol……続きを見る

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject thro……続きを見る