Public Relations 43

Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of me……続きを見る

This book explores the detrimental effects on global peace of populism’s tendency to present complex social issues in simplistic "good versus evil" terms. Analyzing the civilizational discourse of U……続きを見る

Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frust……続きを見る

The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in t……続きを見る

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. Th……続きを見る

Czy wiesz, że Ty też możesz osiągnąć sukces w każdej branży? Chcesz spełnić swoje marzenia o większych zarobkach, ale nie wiesz jak? Ponad 30 sprawdzonych ćwiczeń! Poznaj tajemnice precyzyjnej komun……続きを見る

Você deseja conquistar a habilidade de falar em público com confiança, impacto e maestria? Quer transmitir suas ideias de forma clara e persuasiva, cativando a audiência em qualquer situação? Se a r……続きを見る

The Tax Code Decoder: Unlocking the Secrets to Lowering Your Tax Burden and Building Wealth Feeling overwhelmed by taxes? You're not alone. The tax code can be confusing, but it doesn't have to be a……続きを見る

As a rule, focusing on the most well known and most sensible improvement techniques is better. That's what by doing, you'll not just accomplish the outcomes you're searching for, your endeavors will……続きを見る

Vous ne savez pas comment répondre à une interview ? SUIVEZ LE GUIDE ! Autrefois, lorsque l'on était contacté par les médias, il était possible de prendre du temps pour préparer son interview. Aujou……続きを見る

Protect Your Influence! The goal of this ebook is to empower you, as content creators, to feel justified when seeking terms in an agreement that are in your best interest. It is very easy for conten……続きを見る

This book equips readersーboth students and communication practitionersーwith the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create……続きを見る

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for com……続きを見る

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social Media In this book, we will take you through deep into t……続きを見る

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptabil……続きを見る

Communications are complicated and interesting issue. The communication depends on our perceptions, way of thinking, etc. Therefore, sometimes we can make mistakes that we do not recognise them as m……続きを見る

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic to……続きを見る

Building a Thriving Brand: New Principles for Personal and Business Success In today's era, many individuals are successfully establishing prosperous businesses based on their personal brands. Howev……続きを見る

Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you t……続きを見る

Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription! You'll learn how to define and harness……続きを見る

Unlock the full potential of AI to elevate your social media presence with "ChatGPT 4.0 for Social Media: A Step-by-Step Guide to Mastering Engagement and Content Creation." This comprehensive guide……続きを見る

The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-o……続きを見る

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching ex……続きを見る

Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or op……続きを見る

Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit……続きを見る

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring ……続きを見る

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe. Placing the rapidly developing field of risk and crisis ……続きを見る

Dieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Berufsfeldern Journalismus, Öffentlichkeitsarbeit und ……続きを見る

Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt……続きを見る

Unlock the secrets to effective public relations with “Strategic Planning: A Guide for Business Owners in Public Relations Campaigns.” This comprehensive guide is tailored for business owners who ai……続きを見る