Public Relations 40

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the pr……続きを見る

"Investing Demystified" is an accessible and comprehensive beginner's guide designed to empower readers with the knowledge and strategies needed to navigate the world of investing and build long-ter……続きを見る

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a mor……続きを見る

Wenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting. Der gegenteilige Begriff, das Agenda-Cutting, ist dagegen viel seltener Ge……続きを見る

Propaganda y publicidad son palabras que utilizamos a menudo, pero no siempre significan lo mismo. El propósito de este ensayo es conocer su evolución y actual significado, pero también hacer refere……続きを見る

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must reac……続きを見る

"Identifying Undesirable Traits and Behaviors in Customer Service" In any business, interactions matter, and how you engage with customers can make or break your success. Discover the transformative……続きを見る

To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to yo……続きを見る

The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media……続きを見る

Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of……続きを見る

Wenn sie die Silber Farben Dose auf den Cover Bild sehen denken Sie wohl an Fisch. Aber warum denken Sie daran, den die Dose ist Leer. Es gibt auch Fleisch oder Fertig Gerichte wie Ravioli oder soga……続きを見る

În acest volum plin de haz și extrem de practic, scriitorul și vorbitorul profesionist Scott Berkun ne dezvăluie tehnicile folosite de marii oratori și ne arată cum oricine le poate utiliza pentru a……続きを見る

Din 2001, de la preluarea TED, Chris Anderson ne-a demonstrat că discursurile scurte și atent concepute pot fi cheia care descătușează empatia, stârnește entuziasmul, împărtășește informația și prom……続きを見る

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must reac……続きを見る

Introducing "Revolutionary Sales Synergy: Unveiling Untapped Strategies for Market Mastery" – a transformative guide that breathes new life into the world of sales. This isn't just another sales boo……続きを見る

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have……続きを見る

Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de s……続きを見る

Dieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entsteh……続きを見る

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application……続きを見る

This book discusses marketing and public relations activities for sustainable entrepreneurs and emerging growth companies, an area that is concerned with supporting the efforts of the sales group to……続きを見る

Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibili……続きを見る

Trong thời đại mà mạng xã hội bùng nổ và các phương tiện thông tin truyền thông liên tục được cải tiến, hiếm khi chúng ta nhận ra được mối quan hệ giữa người với người đang dần trở nên vô cùng phức ……続きを見る

Inbound PR là cuốn sách sẽ thay đổi hoàn toàn công việc kinh doanh của bạn. Ngày nay, nhận thức và hành vi của khách hàng đã thay đổi hoàn toàn. Những chiến lược PR truyền thống đang dần trở nên kém……続きを見る

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming t……続きを見る

"A practical and detailed guide for building and nurturing relationships with the media . . . that will position your organization to make a lasting impact." ーJudith Browne Dianis, Executive Direct……続きを見る

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • change……続きを見る

Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen etwas bewegen wollen, zum Beispiel Gründer von Initiativen sowie Mitglieder und F……続きを見る

In "Leggere il volto: comprendere le microespressioni facciali", i lettori si immergeranno nell'affascinante mondo delle microespressioni facciali: i piccoli movimenti facciali involontari che posso……続きを見る

This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilita……続きを見る

Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reun……続きを見る