Public Relations 39

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in t……続きを見る

¿Cómo mejorar la gestión en organizaciones públicas no empresariales en América Latina para lograr el desarrollo y el bienestar de la sociedad? Esta es la pregunta central que aborda Innovación y ge……続きを見る

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge ……続きを見る

Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being see……続きを見る

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge ……続きを見る

Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations ……続きを見る

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human comm……続きを見る

Удачная карьера, успешный бизнес и счастливая жизнь ー все начинается с репутации. Людей с плохой репутацией не берут на работу, с ними не ведут дела, их не уважают и всячески избегают. Компании с п……続きを見る

"The Mind in Action: Psychology for Everyday Life" is a book that presents psychology in an accessible and practical way to help readers better understand their own minds and use this knowledge to i……続きを見る

Each social media site is different and each site needs its own book that helps get through the guess work and allows you to push your brand to your tribe; your supporters. Your brand is something y……続きを見る

이 책은 홍보 전문가의 실전 경험을 통해 한국 언론계의 실상과 한국에서 미디어 위기가 발생하면 어떤 방식으로 대처하는지 그 해법을 제시한 책이다. 미국이나 유럽 등지에서는 이해할 수 없는 한국 언론사와 기……続きを見る

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the ani……続きを見る

When disaster strikes, will you be prepared for the backlash? On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrim……続きを見る

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital ……続きを見る

Übergreifendes Ziel dieser Arbeit ist es, die Professionalisierung von Investor Relations (IR) in börsennotierten KMU in Deutschland zu erforschen sowie zu ihrer zukünftigen Etablierung in den Unter……続きを見る

In a world where effective communication is key to success, How To Talk To Anyone, Anywhere: 25 Little Tricks That Do The Magic is a transformative guidebook that holds the secrets to unlocking the ……続きを見る

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; ……続きを見る

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystal……続きを見る

Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing i……続きを見る

"Out-of-the-box PR campaigns" for authors to get their books to legions of readers from "one of the best publicists in the business" (James Rollins, #1 New York Times bestselling author). From the r……続きを見る

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to g……続きを見る

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and ……続きを見る

This memoir by the legendary publicist offers "an intimate glimpse into the best and the worst of the golden age of Hollywood" (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an en……続きを見る

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."ー Huffington Post Harold Burson, described ……続きを見る

Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations. The aut……続きを見る

這本書分為三部分，首先介紹了社群的特色和文化，講述了在技術社群中成為領導者的經驗。其次，探討了舉辦活動的重要性和背後需要考慮的種種因素，包括場地、日期、內容、行銷等。最後，分享了舉辦活動的一些幕後故……続きを見る

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined ma……続きを見る

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical ……続きを見る

Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Est……続きを見る

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it'……続きを見る